The Web Authority

Nope they are not! Although e-newsletters are more difficult to deliver to the end user than they used to be, they are certainly not dead. In fact for me, many of my clients come to me from my own e-newsletter. I typically will hear, “I’ve been getting your e-newsletter for a while, and now I [...]

This month we have some great topics in our e-newsletter. Here’s a quick review:
Are You Missing Google Local or Google Maps Exposure Opportunities?
You can get free exposure on Google.com, when you match a local search query, if you have a Google Local Business account. What makes it all even sweeter is that the exposure is [...]

It does not benefit you to not follow the federal Can Spam act. Not only can you have a financial penalty if prosecuted, but you can waste time and money trying to send to a spammy list.
If your e-newsletter list has been created by getting email addresses off of websites, from organization directories, or harvested from [...]

We invite you to review our November e-newsletter online today. In this issue we talk about several topics of interest:
1. Blogging and SEO – Working Hand in Hand
2. Twitter Made Easy with Social Oomph
3. Personal Information on Google – Can You Ever Remove It?
If you have not subscribed to our monthly e-newsletter you can subscribe [...]

You can visit our e-newsletter online here: http://www.mccordweb.com/e-newsletters/2009/july-09.html or you may want to consider subscribing to get our newsletter in your inbox.
Topics for this month are:
Graphic Electric Inc. Moves to the Web
Facebook Advertising Reviewed: Is It Worth the Money?
Microsoft Releases a New Search Engine Called Bing
As always you’ll get my candid comments and review as well [...]

I have recently had two situations that were similar in nature and wanted to talk about the two as you may benefit from the experience.
One situation the person had paid a party on eLance to scrap emails (harvested them) from websites manually in order to create a email list so they could send a notice of [...]

Check out our online copy of our February 2009 e-newsletter.
In this issue we talk about:

Getting Links the Easy Way with Press Releases and Feature Articles
Newsletter or Blog, What Should I Do?
Organic Blogging – a Case Study on Blog Posts as Search Entry Points

The first article talks about how you can get a volume of inbound [...]

From my perspective, blogs are better than e-newsletters. Many clients are surprised to find out that they will typically only have between a 10% to 35% open rate with e-newsletters. The reality is that it is simply getting more and more difficult to have your e-newsletter appear in someone’s in box and not their junk [...]