Tag Archives: Facebook Fan Pages

Facebook and EdgeRank Explained

Just as PageRank is to Google.com placement, EdgeRank is to Facebook placement in a reader’s News Feed. In other words, your EdgeRank on Facebook will determine if a fan sees your updates in their News Feeds and where.

First, here’s a graphical image from TechCrunch and LiveStream that explains the concept of EdgeRank.

The formula for Facebook's EdgeRank.

The bottom-line is that when you have more comments, likes, and tags on a Facebook Business Page wall post, your EdgeRank will be higher. Additionally new news is preferred over old news. If your EdgeRank meets a certain threshold, your post will be show in a subscriber or fan’s News Feed. There appear to be not only EdgeRank numbers for posts but for whole Facebook accounts.

Here’s one free tool that I have found that allows you to check your own Business page’s EdgeRank.  Most of the pages we work with that have under 100 fans but more than 80 fans will have an EdgeRank that is about 12 to 15 or average. The free interface is quirky and you may have to refresh the page several times to see your numbers, but this tool will give you a general idea.

Can you ever really know your “real” EdgeRank. Most likely not. It seems this number is like Google’s PageRank (not to be confused with Google Toolbar PageRank) and is secret and a part of the special algorithm that racks and stacks sites.

So what can you do to improve your Facebook EdgeRank?

  • Post regularly on Facebook.
  • Post four to five times a day on Facebook.
  • Post shareable items that are current events or trending topics.
  • Move away from an all about me focus.
  • Actively work to engage readers.
  • Start a log sheet of all fans when added as Facebook will hide their names once added.
  • Use your list of fans to interact with @messages.

If you have additional suggestions or thoughts on Facebook EdgeRank, make sure to click comments and let me know!




Facebook Nails Small Businesses With News Feed Changes

Are you finding that your fan engagement has dropped on Facebook? If you have under 1,000 fans most likely your activity has dropped or come to a crashing  halt on your Facebook Business Page. Why? This study may shed some interesting insight in regards to what is happening to the traffic on your Facebook Business Page.

“Pages with less than 1,000 fans saw a decrease in engagement. Pages with more than 1,000 fans saw a steady increase in engagement, right up to Pages with over 100,000 fans, which saw a 27.8% increase in the rate of engagement.”

“When you consider how the news feed now works, with the vast amount of content and updates being shared, it is evident why the number of fans will become more important. You need a higher number to increase the chances of your content being found.” Read the full article and see the graphs.

Facebook made sweeping changes on September 30th and again on October 31st to how it distributes your business content to fans, and the shake down in the month of October was dramatic.

“The study from Edgerank Checker has found  that over a sample of over 5,800 random Pages, 82% experienced a reduction in the amount of impressions on the Page.”

Yikes, that is scary. Your content, that you are working so hard to create for Facebook users, is getting lost in the noise. It appears that a standard two updates a day that many were using (to prevent spamming readers) in this new world on Facebook, will mean that your message gets lost in the shuffle.

As businesses and brands react to this new world, many are turning to Facebook advertising and Facebook sponsored stories to get the exposure they want. It will be interesting to see just where these changes Facebook is making will take us in the weeks and months to come. I personally am predicting a strong push from Facebook to move businesses into their pay per click program.


How to Tag People in Facebook

nancy-2011If you want to tag a status update in Facebook how do you do it? First it is different than tagging photos. For photos, you simply put a square around the person’s face using the tag tool from the photo page sidebar and select your friend’s name from a drop down. With the wall, it is different. First it is important to know that tagging in this manner does not seem to work on the iPhone and for Macs. Firefox may have some trouble too, but using Facebook with the Internet Explorer browser does seem to work.

To tag someone in a wall update just put @ then a space and start typing a few characters of that person’s name. Leave proper spacing if you need to enter in the first and last name. Facebook will usually provide a drop down list as you type and you can select a name right from the menu. When you click the name the @ sign disappears and the person’s name appears hyperlinked to their Facebook profile. Cool huh? I am not seeing that this is working in comments to wall posts but does work for new wall posts that you create.

The is a great tool to point people to your business page or to another Facebook page or person that you like. As search engines are watching social media interactions and wall updates to point to your business page and try to drive traffic is an excellent idea and may generate more traffic for your page and get you more fans. Try it out today, just point to our Facebook page @ mccordweb or @ McCord Web Services – we have two.


Facebook Changes Fan or Business Page Look Again

In an effort to blur the difference between fan or business pages and personal profiles even more, Facebook this past week changed how business pages look. The basic behind the scenes control panel for business pages has not changed, but the look and feel has changed significantly.

First, I have to say that I don’t like the new look. Before Business pages had tabs across the top; allowing you good control over helping to focus your user on things that were important to you. Now tabs have gone away, imitating the look of a personal profile, and links to pages have moved to a lower left sidebar. For me, the issue was, if we created a Giveaway tab now this tab is hidden under the “show more options” in the left sidebar and so is not featured as in the old business page look. The end user may miss our giveaway or have to hunt to find it.

One thing I do like is the option to select entities from which you post. Now when you post updates to someone else’s wall, you have the option to choose to be posting from your personal profile or your business page profile. Actually, that is a good thing as when I post on other Business’ walls, my icon and link was to my personal profile. Not my choice but Facebook’s default. Now I can choose. By choosing to post as my business entity, my icon and link matches my Facebook business page and so drives traffic to my page not my locked down, family only, personal profile.

What do you think about Facebook’s new look for Business pages. Click comments and let me know.


Facebook Business Pages Demystified for Business Owners

I have just published earlier this week my most recent white paper. This one is called Facebook Business Pages Demystified for Business Owners. You can download or read this white paper online from our website.

This interesting white paper will help you to get started reaching new business prospects on Facebook fast and understand why Facebook is the new place for businesses to be. With Facebook being more popular than Google.com and the place where 50% of registered users login every day, Facebook is the place to be for your business too.

Here are some fun facts from Facebook:

  1. Facebook has more than 500 million active users.
  2. 50% of the active users login once a day.
  3. The average user has 130 friends.
  4. People spend over 700 billion minutes a month on Facebook.
  5. The average user creates 90 pieces of content each month.
  6. More than one million websites have integrated with the Facebook Platform.
  7. Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook.
  8. There are more than 150 million active users currently accessing Facebook through their mobile devices.
  9. Average user is connected to 80 community pages, groups and events.
  10. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

That is 10 super reasons your business should be on Facebook. 

I have another white paper, a longer and more detailed one that spells out how to use Welcome pages and FBML which is Facebook’s simple code. You can download it, “Facebook Business Page How-To Guide”, now. To get the PDF you will need to subscribe to our monthly e-newsletter.


How to Create a Facebook Fan Welcome Page

What a Great Idea!

I’m sure you’ve seen them – Facebook Fan Page Welcome Pages; specially created pages with images and links to your website the first time you hit someone else’s Facebook Fan page. Well, here’s how to create one for your own Facebook Fan Page.

First off, this is for your Fan Page and not your personal profile. The welcome page you create will only be visible to people who are not your fans yet. When they fan you, or now “like” you as Facebook has changed the descriptor from “fan me” to “like”, they will be directed to your wall and won’t see your welcome page again on entry.

Welcome pages can be great to give an overview of your business, link to important information about you, showcase products or services, or even direct customers to your online store.

Here are the steps to follow to set up your own Welcome Page.

1. Make sure you are logged into your Facebook account and are on your Fan Page administration page. This page will start with Settings, Wall Settings, Mobile, and then Applications just to name a few. Under “More Applications” click the “Static FBML” Link. Follow the link and click on the new Facebook page that appears to add this to your page. 

2. Click back into the manage your page section again and look for a new item in your page management control panel that is called FBML. Click edit. A new screen opens that is titled FBML. Change this to a one word or two word header such as Shop Now or Welcome. This name will appear on your Facebook tab, so it has to be short.

3. In the page content enter your information. You can either create a line break between paragraphs by using simple html code such as <p> before each paragraph and ending with </p> after each paragraph or pushing enter to create the needed white space.

4. For web users who know their way around a bit of html you can link in images using html code and a complete URL from an image hosted on your own website’s server, and even link to pages or products using html code as well. If this part is over your head, you should get your webmaster involved. This page does not take complex html code only very simple elements such as images or links. That being said you can liven up the experience using html and image elements on this page.

 5. lick “save changes”. You are not done yet, but almost. Navigate back now to your edit fan page control panel and then “Wall Settings” go to view settings. Under “Default Landing Tab for Everyone Else” select your new Welcome or Shop Now page from the drop down. Voila, now when a new possible friend/fan comes to your Facebook Fan page for the first time, they will see your Welcome page.

 If this sounds too complicated for you, you may want to consider paying us to set this up for you. You can visit our Facebook Fan page for pricing and Fan page management levels.