If you are managing a large website make sure to check out this new tool from Google.
I am using the Tag Manager on my own website and some of the sites of my clients. I have found it easy to use and allows for the ability to grow as Google changes. I really like the ability to add new code without having to wait for a third party webmaster to get around to scheduling time for the code addition.
The only area of difficulty that I have seen from using Tag Manager, is the confusion some webmasters have on the publishing function. Some will set up the tags properly but forget to publish the Tag Container to the site again.
Make sure to watch the video as it will take you through setting up AdWords conversion tracking as well as Google Analytics code installation. With remarketing becoming popular for many AdWords accounts, having the Tag Manager in place on the website allows you the account manager to set up remarketing by just updating the container from within the Tag Manager control panel.
Although Google+ is getting ready to create vanity URLs they don’t have them available for everyone right now. So GPlus.to has created a way for you to use their third party app to create a short easy to share URL for your Google+ profile page.
It’s simple go to GPlus.to and set up an account, enter in your Google+ long URL and create a simple short vanity URL.
Here’s a short video that give you the steps if you want to watch. Just remember that if GPlus.to goes away in the future that your marketing and branding efforts are for naught, but this does make your URL way more sharable.
Here are just a few tricks to help with web visibility when it comes to using Google+. First, it is important to know that your posts will appear in the Google.com search index. Your first line will actually appear as the title in the search results, so make sure that you consider what you’ll write first and make it work to your advantage.I’ve found more often than naught that my personal profile posts will be in the search results more frequently than my business page posts. Remember also that there is no limit on the number of links that you can add to a post, but I recommend not going link crazy. You’ll want something readable yet memorable while still being sharable for your update.
I’ve found that the Google+ community is more visual than text oriented and so make sure to use images, links — as Google will auto add the image for you, and videos.
While you are thinking of how you can leverage Google+ to your advantage, don’t forget to optimize your About page. You can embed links into your profile information so make sure to point back to important pages for more information on your website.
Google does not allow automation or scheduling of any kind to personal profiles. They do however allow automation to business pages. This unique difference assures that the voice on your Google+ personal profile is real. This authenticity is one of the reasons that I personally like Google+ but find it problematic for client’s to embrace for their own business’ web visibility. For now we don’t offer Google+ status update writing to personal pages, but do provide services posting to business profiles.
This video from Google’s Lead Web Spam Engineer, Matt Cutts, literally quashes ecommerce as we know it. Make sure you watch this video which states Google’s view of ecommerce sites and be prepared to give up trying to get organic placement for ecommerce enterprises that are reselling products.
Watching this video from Matt Cutts is incredibly concerning and illustrates a HUGE change from Google in regards to how stores can and will be placing and thus selling on Google.com.
Here’s the hard truth from the video:
1. If you are not selling your own unique products, but rather selling someone else’s products as an affiliate or reseller, you must have unique product content on your pages and invest in differentiating yourself from other competing sites as Google will no longer allow you organic placement on Google.com. Matt Cutts clearly states the harsh reality in this video – as an issue for Google in regards to search quality.
2. If you do set up a store borrowing product content from your manufacturer you should expect to only be able to bring in sales and traffic from an investment on Google AdWords. Paying for SEO services to assist your site in improving organic placement will be money wasted if you have not addressed the most important consideration for your site’s ranking which Cutts says is the issue of duplicate content.
3. Matt states that if you don’t have the time or where with all to create unique content for your products, that you should not be posting them and selling on the Web.
With nearly all ecommerce stores picking up cookie cutter content on products this is a very huge hit from Google in regards to how store can and should sell on the Web. Will this impact stores like Amazon and big box stores like Best Buy? Certainly, but the greater impact will be on small enterprises that have made a good living from selling on the Web and have just recently seen their organic placement drop from the Google Panda update.
As I watched the video, I grew increasingly concerned that these new revelations would have serious and long term impact in regards to how small business owners will sell and promote their products on the Web. I see this as a very strong shift to move businesses into paying to play on Google by forcing businesses to get visibility using Google AdWords. As I provide AdWords services this is not necessarily a bad thing for my business, but a very strong indicator and warning to the SEO industry that Google is changing their business model significantly.
