Google AdWords Click Cost Increases

We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures.

That means your budget does not stretch as far on the Google AdWords of today. You are paying more for clicks, getting fewer impressions, and paying more for each conversion. So ready to change to a new pay per click program. Well hold your horses as Google AdWords is still king. Unfortunately we all just stuck with the situation as Google still owns 47% of the search market share, and 84% of all searchers start their searches on Google.

Hmm, Merry Christmas.

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