Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking. As with other Google endeavors, this…
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Yahoo Rolls Out The New Account Platform to New Accounts
If you were waiting to sign up for Yahoo! Sponsored Search advertising when Yahoo allowed new account set up on the new platform, well now is the time. Today Yahoo has changed all newly set up accounts to go immediately onto the new platform. Click our blog post title and…
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Google AdWords Click Cost Increases
We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures. That means your budget does not stretch as far on the Google AdWords of today. You are paying…
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Cost Per Clicks On The Rise in Google AdWords
Have you seen this yourself? Particularly in the last 30 days we have seen a marked rise in Cost Per Click (CPC) across most client accounts. The biggest increases in CPC have been in accounts where there are no specifically created landing pages. We have seen CPC increases in accounts…
