Click our post title to opt out of the new Microsoft adCenter content network before August 29th rolls around and you are automatically opted in.
If you didn’t know, you need to be careful showing your pay per click ads in the content network. Content can sap an ad budget fast and will not convert to a sale at the same rate that the search network clicks will. This is why it is important for some people to opt out now before you get nailed or your budget sapped.
On 8/29 Microsoft will roll every account into the content network and unless you watch and change your settings, your content clicks will be at the same price as your search clicks. So click in and opt out now!