Month: August 2007

Click our post title to opt out of the new Microsoft adCenter content network before August 29th rolls around and you are automatically opted in.

If you didn’t know, you need to be careful showing your pay per click ads in the content network. Content can sap an ad budget fast and will not convert to a sale at the same rate that the search network clicks will. This is why it is important for some people to opt out now before you get nailed or your budget sapped.

On 8/29 Microsoft will roll every account into the content network and unless you watch and change your settings, your content clicks will be at the same price as your search clicks. So click in and opt out now!

Click our blog post title to read our August e-Newsletter online. This quick read features these topics this month:

1. Moving to Microsoft’s Windows Vista
2. Microsoft Office 2007 Compatibility
3. Our Bright Idea Tip: Microsoft PowerToys Using Alt-Tab

We’ve also provided a link to SyncToy another PowerToy but this time for Vista in this article as well.

Blogging fatigue is why many clients call us to pick up blogging for them as ghost bloggers. If you have been blogging for any length of time then you can relate to the article linked to our post title about the five phases of blogging.

My own list would be:

1. Blog fascination – early on blogging is fun and cathartic
2. Is anyone out there – later when it becomes a grind to add to your blog and you are searching for topics, you start to wonder is anyone even reading my blog?
3. Make it or break it – this is where you will either abandon your blog, hire a writer, or push through and continue blogging, but understanding that you are blogging for many reasons, traffic and search engines just being a few.

Consistent blogging is hard work. There is no getting around it, blogging can be a grind, so they why continue?

Well here’s my short list:
1. Blogging helps to keep your website content growing and fresh for search engines
2. Great blog posts help to create authority for your website and for you
3. New content attracts search engine spiders on a regular basis
4. Good blogs speak to many of the aspects that will determine a website’s organic search page ranking.

So if blogging is getting you down, you are just simply tired of it, now is the time to consider paying a blogger to do it for you!