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  • Google AdWords - News & Trends

    Google Quality Score = Yield Maximization or More $$ for Google

    October 22, 2008 - By Nancy McCord

    I watch a number of forums and I wanted to post an extremely insightful quote from Chris Zaharias of Omniture, Inc. posted on the Webmaster Forum (used with approval of Chris Zaharias). The comment is indicative of the grab for cash that Google is doing when it comes the quality…

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  • Google

    AdWords Shows Activity From Search Partners

    October 20, 2008 - By Nancy McCord

    Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog. For many client accounts we do…

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  • Pay Per Click

    It’s a Great Time to Consider Yahoo Pay Per Click

    October 17, 2008 - By Nancy McCord

    This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time. Yahoo has a very good ad serving…

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  • News & Trends

    Reed and Reed Debt Collection Services

    October 15, 2008 - By Nancy McCord

    It is a sad state of affairs when we have to review a collection agency and a terrible indictment of today’s business climate. We have recently selected Reed and Reed to act as our collection agency. If you are looking for a proactive professional service to handle collecting on your…

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Our Recent Posts

  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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