Here is video made by Google AdWords that explains some very important topics such as quality score, how Google decides where ads place on the page, and the AdWords auction.
So are you confused yet? :0)
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I know that when quality score on AdWords was rolled out several years ago that landing page quality was way more important than 5%. My advice is to still tweak your landing page, but clearly Google has changed over time how much they consider its importance.
I made a post recently on my blog about this video…
Conclusion: landing page relevancy accounts for only ~5% of Quality Score?
What do you think Nancy?