There are questions that we get asked by clients about Google AdWords frequently. Here are several and our answers to each.
I am looking for my ad at 8:00 PM on Google and can’t see it why?
When you cannot see your ad in the evening it is typically because your daily budget has already been spent for the day and Google has stopped showing your ads. The frequency of your ad being shown is all tied to your daily budget which is found by taking your 30 day click budget and dividing it by 30 days. Google may spend over 20% of your daily budget on any one day, but will never spend over your 30 day budget in a 30 day period.
My budget is $500 and Google spent $516 in December, why?
December is a 31 day month so Google could spend an extra day spend in December. Remember the budget you set is for clicks for a 30 day period. Some months will have 31 days.
I have reviewed my credit card and it appears that I was billed by Google several times why?
Google does not bill according to your credit card billing cycle or for that matter even on a set monthly basis. Google bills when you have spent your pre-assigned Google spending limit. Here are the limits from the Google help center:
The initial credit limit of $100 is incrementally raised each time an account hits its credit limit before 30 days have ended. The credit limit is first raised to $100, then to $250, then to $500 and then to $1000. The amount billed may be slightly in excess of the credit limit if an account accrues clicks very quickly.
So you may actually have several transactions to your credit card in the same month or straddled over two months appearing that Google is constantly billing you, but in essence they are following their credit guidelines noted above.
I thought it used to be $5 to set up an AdWords account, but I got billed $10
Google has recently changed its set up fee. You are right it has always been $5 and just in the very recent past has Google started to bill $10 for set up.
As pricing and billing are some of the most asked questions about AdWords, here is a link to the AdWords help center to specifically additionally address some other topics you may find of interest.
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