This month we have some great topics in our e-newsletter. Here’s a quick review:
Are You Missing Google Local or Google Maps Exposure Opportunities?
You can get free exposure on Google.com, when you match a local search query, if you have a Google Local Business account. What makes it all even sweeter is that the exposure is free.
First, if you don’t have a Google Local Business Center account, I would strongly recommend that you consider setting one up as sometimes local searches are shown above the organic results accompanied by a map. Why wait when you can set one up for without charge? Read more…
Brite Idea Tip: Google AdWords Ads to Show on Smart Phones and Will Offer Click to Call
Google will be rolling out a new mobile advertising program in AdWords this month. But to have your ads show on iPhones and other smart phones you need to make sure that you are opted in. Here’s how you can tap into this mobile network so that when Google rolls out the program to your account you will be automatically able to participate.
For quite sometime in the campaign control panel you could select to show your ads on iPhones and Smart Phones or just on desktop PCs. Now Google is going to finally enable special features just for iPhones and Smart Phones. Read more…
Confused About the Google Caffeine Update? Join the Club
We’ve heard conflicting reports about the release of the new Google Caffeine update and whether it is already live. First, the professional chatter in the first week in January was that the new Google “Caffeine” algorithm was out. Then, on January 14th, the professional chatter was that, no, the algorithm had been delayed. So who do you believe and why would the update possibly be delayed?
As with all important new algorithm adjustments on Google, there is a fine tuning period after launch. When the infamous Florida update was rolled out several years ago, the blow back that Google received was so strong, parts of the algorithm were tweaked for performance to soften the impact or rolled back all together. Read more…
If you have enjoyed these articles make sure to subscribe to our monthly e-newsletter.