Tag Archives: Tips

The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

The California Consumer Privacy Act or CCPA which was enacted in 2018 takes effect January 1, 2020.

Here’s what the new bill says:

The California Constitution grants a right of privacy. Existing law provides for the confidentiality of personal information in various contexts and requires a business or person that suffers a breach of security of computerized data that includes personal information, as defined, to disclose that breach, as specified.
This bill would enact the California Consumer Privacy Act of 2018. Beginning January 1, 2020, the bill would grant a consumer a right to request a business to disclose the categories and specific pieces of personal information that it collects about the consumer, the categories of sources from which that information is collected, the business purposes for collecting or selling the information, and the categories of 3rd parties with which the information is shared.
The bill would require a business to make disclosures about the information and the purposes for which it is used. The bill would grant a consumer the right to request deletion of personal information and would require the business to delete upon receipt of a verified request, as specified.
The bill would grant a consumer a right to request that a business that sells the consumer’s personal information, or discloses it for a business purpose, disclose the categories of information that it collects and categories of information and the identity of 3rd parties to which the information was sold or disclosed.
The bill would require a business to provide this information in response to a verifiable consumer request. The bill would authorize a consumer to opt out of the sale of personal information by a business and would prohibit the business from discriminating against the consumer for exercising this right, including by charging the consumer who opts out a different price or providing the consumer a different quality of goods or services, except if the difference is reasonably related to value provided by the consumer’s data.
The bill would authorize businesses to offer financial incentives for collection of personal information. The bill would prohibit a business from selling the personal information of a consumer under 16 years of age, unless affirmatively authorized, as specified, to be referred to as the right to opt in.
The bill would prescribe requirements for receiving, processing, and satisfying these requests from consumers. The bill would prescribe various definitions for its purposes and would define “personal information” with reference to a broad list of characteristics and behaviors, personal and commercial, as well as inferences drawn from this information. The bill would prohibit the provisions described above from restricting the ability of the business to comply with federal, state, or local laws, among other things.
The bill would provide for its enforcement by the Attorney General, as specified, and would provide a private right of action in connection with certain unauthorized access and exfiltration, theft, or disclosure of a consumer’s nonencrypted or nonredacted personal information, as defined.
The bill would prescribe a method for distribution of proceeds of Attorney General actions. The bill would create the Consumer Privacy Fund in the General Fund with the moneys in the fund, upon appropriation by the Legislature, to be applied to support the purposes of the bill and its enforcement.
The bill scheduled to take effect January 1, 2020, is similar in nature to the GDPR which the EU put into effect this past year to protect the rights of citizens’ and impacts website worldwide that have EU visitors. Even if a business does not sell products or services in the EU they should be GDPR compliant.
In the California bill on the CCPA the impact is similar and protects California residents on website even if the website does not sell or provide services in California.
Sage recommends:
Considering that many US and even worldwide businesses ship products to California, or have online properties like websites that are available to Californians, a significant number of businesses will need to make timely preparations, and ensure ongoing compliant processes are in place. Read the full article.
For most small businesses, they will not need to change their online marketing due to this new act, as it mainly effects businesses with over $25 million in revenue or those that are in business to sell site visitors’ personal information.
That being said, the minimum implementation that a website should use at this time is the GDPR which is the privacy protection for the EU. Most clients we work with do not fit into the category that will be impacted by the new CCPA law.
It is important to understand that privacy laws are changing and that consumers now require websites, that they visit, to be more transparent as to what the site does with their personal information and who they share it with.
To me, this seems like a great time to review your business policies about privacy and to update your own website’s posted privacy policy to meet these new consumer expectations and laws.
Share

What Chat App Is Best For Your Site?

Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike.

I started out with Drift and still have that chat app on my website. What I found as I used the app was it slowed my website to a crawl for load time. I think much of this is the code is installed in the head tag as instructions state, but may be better installed before the ending body tag </body>.

What is happening on my site is the page is taking so long to load and the navigation does not operate until the chat app function appears – I consider this very bad. Drift must have made a code change to the asynchronous code recently as the page load time was not an issue before but started about two weeks ago.  As a result I have been actively looking for a website chat app replacement.

I have tried three Tawk.toMyLiveChat, and now Pure Chat. I am using Pure Chat on my website right now and so far I do like the free version. What I consider important for a website chat app are the following:

  1. Easy to install
  2. Able to configure colors
  3. Has a rock solid mobile app
  4. Does not impact page load speed

So far Tawk.To and My Live Chat  were too complicated for my needs and cumbersome to use.  Pure Chat has easy set up and I do like the mobile app which is simple to use.

Share

Introducing Our New Website

The New McCord Web Services Website.
The New McCord Web Services Website.

We’ve launched our new website last week and invite you to take a look at https://www.mccordweb.com.

Created using a new responsive framework from Project Seven, our new site is made for speed. We have utilized a number of different page layouts using the Zeitgeist page pack.

Our new site features a return to our original colors from years past of a blue-green, gray, and black and we have moved to https.

We have revamped our content, streamlined our services, and introduced new offerings.

As part of our change, we will be changing up our marketing mix.

  • Our newsletter will disappear in October.
  • Our blog postings will move from twice a week to monthly.
  • Our blog posting will be longer, more thoughtful articles.
  • Our social media will focus on LinkedIn engagement.

You will start to see these changes over the next month as we work out pre-scheduled content.

We look forward to many more years serving our clients.

Visit the site now.

 

Share

WordPress Themes Rely on Plugins What to Do When They Break

Don't Let Cash Run Out, Get Proactive
Is Your WordPress Website Costing You?

I like WordPress for blogs, but not for websites. Here’s one example of why I am not recommending WordPress for business websites.

Client A did a new website two years ago and moved to WordPress from PHP. They thought that they would be updating their content and so wanted an application that allowed staff to go in and make updates at will.

What happened in reality is that they never added their own content, they paid me to do updates. They had to buy a WordFence premium license to protect their WordPress website from hacking and then  pay a webmaster to monitor files and plugins for updates as well as do monthly maintenance.

Now, one of the plugins that is integral to the look and feel of their theme, has been abandoned at WordPress.com. Deactivating the plugin makes the inside pages look bad. There does not seem to be an easy fix replacement for the plugin. It maybe that the best solution is to replace the WordPress theme in the next year due to the loss of this important plugin.

Client B has a PHP-based responsive website that is not WordPress. They have used their website since 2015. It still rates over 90/100 on the Google Page Speed tool in mobile and desktop. This client simply wants a new look and so is looking for a similar PHP responsive site design.

I personally feel that WordPress has a place, but is not my preferred application for website design. Too many clients want to keep their new website three to five years or longer. If you have a WordPress website and a plugin is abandoned what would you do if one is not readily available as an alternative? You’d have to simply start over and buy new.

Share

A Quick Refresher on the GDPR Privacy Controls for EU Visitors

How to Work with Remote Teams
Embrace Privacy with the EU Regulations

Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.

First, clients who thought that they did not want to update their privacy policy or implement cookie approval for website statistic tracking have changed their minds.

Our team has been very busy updating websites to beef up the transparency of the privacy policy, reveal clearly what is being tracked on websites, offering ways to opt out of tracking, and installing cookie approval scripts on websites.

Several clients have shared their thoughts with us on why the sudden change. Some are listed below.

“I do feel lucky about not getting caught, but also want to be safe.”

“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”

“I think it is stupid to do, but I am getting inundated with privacy policy updates from everyone that I do business with, that maybe I do need to do something to my website.”

As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.

Share

Speak Instead of Write Your Blog Posts

Using Speech to Text
Using Speech to Text

This past week I may have broken my wrist, my right hand wrist!  As I can’t type with my left hand and even mousing with my left hand is hard, I decided I would try speech to text. In fact I am dictating this blog post right now.

First, I bought a CMTech Studio USB microphone on Amazon. I bought it because it was inexpensive and it was an easy plug and play item . I got delivery in one day. I plugged the device into my computer and it immediately recognized it. Then I followed the very short instructions to start speaking to text.

Windows makes it very easy to integrate speech to text with a microphone. Using the dictation menu, I’m able to have the microphone listen to me and even add punctuation.

Now Instead of being worried that I won’t be able to work or send emails with a broken wrist in a cast, I’m able to talk to my computer and it will write exactly as I speak. I can then do minor punctuation and spacing corrections and still be able to get out a nice volume of content with a hand in a brace.

To turn on speech to text the first time, click the Windows icon on your keyboard and then H at the same time to open up the dictation menu. You then click the microphone in the dictation bar to allow your microphone to listen to you and then Windows does the magic and converts it into text.

You can use this very cool application in any text field. Right now I’m using the microphone to type into WordPress. I’ve also tried speech to text in Outlook and Gmail. It is really easy to use and fast to set up.

You can read more about windows speech to text at the link below.

https://support.microsoft.com/en-us/help/14198/windows-7-dictate-text-using-speech-recognition

 

Share