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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

    May 20, 2026 - By David Hogestyn

    You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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  • Google - Google Maps - Google My Business - Google Places

    How to Create a Shareable Google Review Link for Your Business

    December 18, 2019 - By Nancy McCord

    Visit this Google Developer site to create your link called the PlaceIDFinder: https://google-developers.appspot.com/maps/documentation/javascript/examples/full/places-placeid-finder Find our place using your business name and address. Grab your unique ID code. Put the code at the end of this URL https://search.google.com/local/writereview?placeid= My special code is: ChIJIbqiqDOmt4kR_LwwRKoxrtM My complete shareable link for reviews is now…

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    The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 

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    The California Consumer Privacy Act (CCPA) Takes Effect January 1, 2020 – What to Know

    November 13, 2019 - By Nancy McCord

    The California Consumer Privacy Act or CCPA which was enacted in 2018 takes effect January 1, 2020. Here’s what the new bill says: The California Constitution grants a right of privacy. Existing law provides for the confidentiality of personal information in various contexts and requires a business or person that…

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    Blogs - Internet Marketing Service - News & Trends - Tips - Web Visibility

    What Chat App Is Best For Your Site?

    October 7, 2019 - By Nancy McCord

    Seems simple, just install code and you’ve got a chat app. But not so fast. I am finding out from personal experience that not all chat apps are alike. I started out with Drift and still have that chat app on my website. What I found as I used the…

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  • May 20, 2026 The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
  • May 06, 2026 How to Make Industrial & Technical Content Stand Out
  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 

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