I have just finished doing my April reports for a large number of AdWords clients and I wanted to share with you a few interesting trends I am seeing.
- Impressions and clicks are up for many accounts.
- Conversions are trending up for many accounts as well. Some are showing results similar to February high conversion figures.
- Cost per click is really moving up for many geographic locations when local targeting is used. In some smaller metro areas the cost per click is staying static, but in major areas like New York City, Los Angeles, and San Francisco, the cost per click is really moving up strongly as more advertisers move back into Google AdWords and competition for the first page of results is ramping up.
If you are thinking of Google AdWords, this is still a good time to get into the “game”. I am seeing strong movement that allows me to believe that real economic improvement for many business sectors is just around the corner. Get positioned in the “mix” before the crest hits!