Effective September 15th AdWords is changing who can be emailed reports. In fact after that date AdWords won’t even be emailing you a report, rather will email you a link to view the report online.
For me this has totally wreaked havoc in the way I do reporting. I have an assistant who does reports for me. She takes the Excel data and pastes it into a letter where I have noted important comments about an account monthly. Previously she was emailed a zip file by AdWords on the first of every month.
Now I will have to add her as a read only user on every AdWords account so that she will be able to now manually and repetitively login and download a report. Worse yet is that there is no real column control on the report as there was before which means that adjusting the columns in Excel becomes a task that must be done for each report for each client.
Man, I hate this change! I have tried inviting her to my My Client Center, but that does not give the report access she needs, so I will now need to add her to each individual account. I understand the security issues involved but AdWords should have polled professionals such as myself before making this seriously bad change!
OUCH !!! I heard about this a few weeks ago. How silly on the part of Google. They are going to eventually kill the efficiency aspect of managing multiple accounts by implementing these insane updates without any real feedback from “real” users.