The New PRWeb Experience

I just wrote a press release for a customer and sent it out via our preferred resource, PRWeb, last week. PRWeb has a new easier to use web template interface that makes adding your press release easier than before.

I found the new template to be excellent in regards to assisting me with character count in the title and how to make my video compatible with the most users possible. They still don’t have a good link creation program and you still need to code your link in their special proprietary format for PRWeb, but otherwise PRWeb has made some nice interface changes.

As a tip, when you do a press release for PRWeb this is how you do links.

This is sample content and more sample content. Now I am going to http://www.mccordweb.com/ [add a link in the sample content to my website]. Note how I had to add the complete URL, then more sample content.

In the above sample the item that I have underlined in the text between [ and ] will be the actual hyperlink in the press release. So quirky, and needs improvement, but just the way PRWeb does things.

I find that for $360 instead of $200 for dissemination, you really get more exposure for your press release investment. The release is sent to TV stations, Reuters, API, the New York Times, Businessweek, and many other premium outlets. The $200 SEO release does give good exposure but does not allow for your release to go to these top notch new outlets.

If you haven’t thought about doing a press release, you may want to consider scheduling one quarterly or at least twice a year. Not only is the exposure when you use PRWeb excellent, but the links that are generated to your website are one way inbound, quality, and have long staying power in search indexes. Our press release writing serviceis $175 per release plus additional fees to post and send out via PRWeb.

5 Replies to “The New PRWeb Experience”

  1. The link example is so confusing, and I can’t figure it out in prWeb. Do you place the url of the link in the brackets […], or do you place the anchor text in the brackets and have the url directly in front of the brackets, like in your example. The only way I’ve gotten a link in prWeb is to just type it in with the full url (including http, or www). I’d like to figure out how to create my own anchor text for the link, and on the prWeb tutorials, it says that doing this is very important, and then they tell you to use the link interface to create the links, but the link interface appears to be for the older version of prweb and is no longer there.

  2. We have had a similar result, and found that paying the extra money for the high end distribution service more than pays for itself in the exposure and links we receive.

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