Google Places Tags Do They Work?

So does that little yellow icon that you just bought for $25 for the month that Google will show next to your Google Places aka Google Maps listing work to drive traffic?

Interesting question and here is the statistical data from one client that shows it is not worth the money.

Before the Tag: 14,150 impressions with 1400 actions

After the Tag: 10.351 impressions with 1001 actions

So traffic did not increase nor did actions. Additionally the clicks into the website also decreased.

So why would anyone want to pay $25 for the Tag icon? Well I can think of several times when the Tag may actually help. If you put a discount or special offer in the wording of your Tag, you may have terrific results. In our test case the client did not want to use a promotion and only wanted to highlight his web address.

As Google offers 30 days of the Tag free it may be worth it to your business to test the use of a Tag, but only with a promotional offer. Make sure if you do this that you print the page of your 30 day results in the control panel to use as your benchmark as there is no way to sort data and review old figures if you forget. The control panel will only show the most current 30 day results.

Then make a note on your calendar to review your After figures and compare the two; doing your own statistical test. Make sure you deactivate your tag is you didn’t like your results by clicking the billing tab and then deactivate or you will get billed for the next 30 days of service.

If you find out Tags have worked for you, make sure to leave a comment and your before and after stats to help us all out!

One Reply to “Google Places Tags Do They Work?”

Comments are closed.