Using QR Codes For Your Business

Now that you has seen QR Codes or Quick Response Codes on other sites how can you use them too? Here are a few of my suggestions.

Add a QR Code to Your Print Brochures
Add a QR Code to your print brochure, you can send your user to your home page or better yet send them to a custom created landing page that has a special offer to allow you to actually measure the results of your exposure from a trade show, speaking engagement, direct mailing.

Offer Special Coupon Codes and Promotions
Want to track mobile Web users? As most desktop users are not using QR Code scanners, you can encode special offers as a text snippet and even embed a special coupon code in a QR Code that can then be used immediately by smartphone users.

Encourage Google HotPot, FourSquare, and Google Places Reviews
By embedding your QR Code on your menu or guest check, restaurants can encourage visitors to interact immediately with location specific places to share their favorite spots with others and encourage visitors to even leave service reviews.

Print a QR Code on the back of your business card
With the ability to embed a vCard in your QR Code, you can make it easy for smartphone users to add your contact information to their phone and if they are syncing to Outlook will appear there too.

How do you think you will use a QR Code? Just click comments and let me know your suggestion too.


Updating Facebook But Not Growing Fan Base?

So you are doing everything right, you are updating Facebook regularly and trying to interact with clients and customers there. You are sharing photos and occasional videos, but are concerned that your fan base is just not growing. What can you do?

First, your social community grows by a combined online and offline effort. Yes, it is important to make sure that you have something valuable for fans and potential fans to read when they hit your Facebook Business Page, but your fan base will not grow all by itself. To grow a Facebook fan base you need to be doing the following to drive traffic and create your own “buzz”.

1. Make sure you have a Facebook icon on your website and blog. You would be amazed at how many people forget this important step.

2. If you are blogging and you really should be, make sure you are blogging about what you are doing on Facebook and link in your posts as well.

3. In your newsletter, which you should be doing also, you need to link to Facebook and also talk about the valuable tips and tricks you are listing there or the other things you are routinely sharing on Facebook.

4. On Twitter, which you should be doing as well, you should be driving traffic to your Facebook page. Again talk about value and link to the videos or pictures you are sharing.

5. In your email signature you should be linking to all your online properties: website, blog, Facebook, and Twitter. Let everyone of your emails be an advertisement of how people can connect with you online.

6. If your fan base is still stagnant after aggressively pursing these avenues, now’s the time to consider a Facebook contest, giveaway, or even Facebook pay per click ads.

There is great value in building your Facebook fan base. Doing so allows you to market using the Facebook encapsulated email client directly to your fans’ inbox bypassing spam filters. You want to consider this access as a special trust. Don’t spam your users and really try to have your notes provide value as well as highlight service offerings.

The more you work your network, the more it will grow, but remember it does not grow over night, it does take time. If you need help getting started on Facebook, I invite you to check out our services.


Google AdWords Tips

There are a few things that I want to share with you that I do to help improve performance routinely for an account. First, if it is at all humanely possible I ask the client to make sure that conversion tracking can be installed so that I can identify the keywords that are generating leads before we even start managing their account. I also ask that they install Google Analytics on their website as well.

Once I am managing their account here are a few things that I do to improve activity and conversions.

1. Week one and two I bid high on keywords to see what Google can do with the account. It is not uncommon for me to use the budget optimizer in campaign settings to allow Google to set the cost per click. I do not usually cap the cost per click amount in the settings in this initial testing phase.

2. I review the keywords that are generating clicks and conversions. I make sure that ad text is created that contains those specific keyword phrases in the exact order that they are shown in the control panel. I have found that by adding new ad text in this fashion I will stimulate additional conversion activity.

3. I routinely review the keywords from search activity both organic and paid from within the Google Analytics control panel. I don’t take a lot of time reviewing Google Analytics, but I do use it as a tool to harvest additional keywords as sometimes new ones and new directions occur in search traffic that can be used to improve activity in Google AdWords.

4. I routinely review the cost per conversion making sure that the cost is below what the client tells me he or she sells their product for. I want AdWords to be profitable and a good return on investment for the client.

5. I try to review the “all search terms” tab regularly in an account looking for new keywords to add and new negative keywords to add to an ad group or campaign to fine tune the program.

In the first four weeks of account activity I review the account every business day, as I have found that what I do in the first four weeks has significant impact on performance and the ability of Google to properly serve the account and maximize activity and conversions.

If you are looking for a Google AdWords Certified Partner who has the experience to make a difference in your lead conversions look no further and take a look at our services and prices.


Why Some Businesses Will Always Need Pay Per Click Advertising

No matter how hard you try to optimize your website and improve in the organic search results, for some businesses, they will never be able to stop advertising on Google AdWords or using pay per click programs. I’m not being negative, just realistic! Even with great organic placement search engines change the game and sometimes much to your detriment.

Here’s a case in point, this past year Google replaced the top organic search results, that had any location reference, with listings from their own Google Places accounts. Google sometimes will show as many as ten Places page listings; pushing hard won organic results below the fold (to the point on your computer screen where you have to scroll to see it). This strategy may simply not be a test but rather a long term change based on how bullish Google is on mobile and location identification for searchers. We’ve had several instances where client websites which had top organic placement for years on state and region specific keywords had been impacted seriously by these means.

So how can a business which still actually has great organic placement but is now seeing their website listing pushed down below local searches compete? Although we do recommend that you get into the game with Google Places pages so your own information can appear above the organic results, how about the national selling firm that cannot set up Google Places pages for the locations that are important to their business appear high enough on the search results page to get buyers’ attention – pay per click and Google AdWords!

The bottom-line is that for some businesses there will always be a need for pay per click or Google AdWords regardless how high their organic search placement is. If you need a Google AdWords manager who understands your needs consider our services, in the last 90 days Google is recording that we have managed account with an accumulated ad spend of over $119,000. We are experienced professionals and our firm is a Google AdWords Certfied Partner.


Google AdWords, Is It Right For You?

How can you decide if promoting your business on Google AdWords is right for you? Here’s my checklist to consider as you evaluate if you want to make the investment in Google AdWords pay per click ads.

  1. Ask yourself to you have enough money for a six month test for both a respectable click budget of at least $800 per 30 days PLUS account manager fees?
  2. Do you have the resources to try the program even if you have no conversions or leads in the first two months?
  3. Do you have the ability to modify the content on your website to refine AdWords landing pages, add Google Analytics code, and add the Google AdWords conversion tracking code?
  4. Do you track your sales back in your office or have a program where prospects are asked by your office team how they found you?
  5. Do you want to grow your business, expand your reach and sales base, and are willing to commit time and money to do so?

These are key questions that should be answered before you start really testing the marketplace with Google AdWords. The next step is to find a skilled Google AdWords account manager to help you implement and address issues for set up and issues that arise as your pay per click testing program rolls. We feel that we are that management team! We invite you to visit our AdWords services page to find out more about our program and our AdWords service ratings.


Keyword Density on Your Page Best Practices

It used to be for websites that needed to be competitively placed on search engines that we would strive for about a 7% keyword density of one or several search phrases per page, but now search engines are getting smarter. 7% density when you read it, is very repetitive. In fact for some clients simply unreadable and unacceptable, however at this point in time on Google it can still get results.

As I watch the Web, Google’s algorithm changes, and chatter from other webmasters, I feel that high keyword density website may be eventually filtered out by Google and maybe even this year based on the information Google is putting out on there various blogs. Over the last several years we have seen a direction less of strong keyword density to more readable text with good content and link building programs (typically the links will come from blogging on-domain.)

I recently reviewed an attorney’s website where I considered the content on his page bordering on excessive keyword density and to the level of keyword stuffing. He told me that his site had been dropping since the Google Panda/Farmer update had rolled out. As a savvy professional, I see the writing on the wall, it is time to review your content and start minimizing keyword dense content in advance of algorithm changes that will drop your organic placement.