I have recently read a very interesting report on the timing of engagement for social media. Specifically, what time of the day and what days of the week appear to be important for connecting with Twitter and Facebook users. You can read the full article and see the graphs on this web page.
After reading the article, I made some pretty sweeping changes to the times we post our updates for clients on both Twitter and Facebook. Not only that, but we are going to monitor and then report back – did changing our update times really improve the level of engagement both in actions on Facebook and follower growth on Twitter. It should be an interesting new white paper! We are following sixteen client sites for our report, so although this is a small group, the insights will be very interesting.
Based on the report this is what we personally are doing:
For Twitter, we are posting at 6 a.m., 11 a.m., noon, 6 p.m., and 9 p.m.
For Facebook, we are posting at noon and 7 p.m.
We are planning on doing further testing for Facebook on increasing the number of status updates as it now appears with the change in the Facebook news feed that Business Page updates may be lost in the noise with just one or two updates a day.
Pretty interesting stuff! I’ll make sure to post a link to my report and share my findings as we get more data.