Google rolled out a new version of its search engine last week and many of you will see it this week and in the weeks to come. It is called Google Search Plus Your World or in my industry Google Search Plus. Using the backbone of Google+ this incredibly important search engine enhancement may very well change Google.com and organic search placement tactics as we have known them forever.
This new way that Google will be delivering your search results is based on Google+ and your social activity (including your updates and your social network). The key is Google+ but that does not mean that Google may not show Twitter or Facebook activity at some point in time. However, for now it appears that it will be mainly pulling from activity on Google+.
Clearly businesses and individuals will need to embrace Google+ now or in the very near future in order to capitalize on this new approach for organic search placement and Web Visibility.
Here is just one future world example, and that is not too distant really:
Let’s say you are active on Google+ both personally and you have tied a business page to your personal Google+ profile. On top of that, you tie your Google AdWords program to your Google+ account (yes, you can actually already do this). You post and interact with a wide variety of followers and people on the Web using the +1 button as well as comments on Google+. You actively work to grow your network and hashtag your updates(at this point we are not sure of the character key that will mark this on Twitter it is #). What Google says about this activity is very important…
“Search has always brought you information from across the web. Now, search gets better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.”
Since the announcement last week, Twitter has been mounting an online complaint campaign about unfair use and favoritism of Google properties in Google.com results. Clearly Twitter feels challenged by Google’s actions.
To our clients and readers, I recommend that you watch Google+ very closely. Google is so big and so powerful and it is throwing its full resources into integration of Google+ and +1’s that it will be impossible to ignore the importance of embracing this far reaching change early.
As Google+ does not yet allow for easy posting and scheduling of updates yet, we do not provide client services, but will be in the very near future. As clearly involvement with Google+ will impact what prospects and customers see about you in the Google.com search results this is an action item for all businesses concerned about organic placement in the near term. Not only will status updates be needed to position your business, but you will need interaction with others, and a follower growth program to really impact your search placement.