If you can’t see this YouTube video, you can watch it on YouTube.
In this video you’ll see pure unvarnished personable Matt Cutts, cat lover, talking about blogging and WordPress. Although the video is really for a newbie webmasters and not really for hard core SEO pros.
There are some good nuggets in the video and here they are:
- WordPress takes care of about 90% of the mechanics of search engine optimization.
- You can optimize WordPress with a few simple plug-ins.
- Matt likes Cookies for Comments and Enforce www Preference for his own blog.
- PageRank is the number of people that link to you and how important they are. The higher your PageRank the higher you’ll place organically. Quantity is not important, but rather the quality of links.
- You can flow through your PageRank to other sites by linking out to them. But the authority decays with each link.