Responsive Websites in HTML5 Look Different

Home page of the new Heritage Pest Control website.
Home page of the new Heritage Pest Control website done in HTML5.

Technology marches on! What was popular in regards to website design is now passé today. What we used to think was fabulous and hi-tech two years ago, looks dated today.

Here’s what’s out and what’s in when it comes to website design styling:

What’s In

1. Large footer blogs that almost appear like a WordPress template that have full site navigation in lists typically three or four vertical spaces.

2. Social media icons in gray or muted colors to match the site and typically found in the footer on the right or left.

3. Top navigation and sometimes with drop downs but not always.

4. Smaller amount of content per page – keeping smartphone use in mind. There may be more pages but less content per page.

5. Wider banners that may nearly fill the whole screen on a desktop, but are resized to a smaller profile and size for smartphones.

What’s Out

1. Footer navigation separated by | like Home | About | Contact Us

2. Social media icons in color at the top right of every page in the header or banner.

3. Left sidebar static navigation and left menu flyouts.

4. Left and right side bars and a clutter of “ad-like” icons.

5. Pages that scroll on and on forever with tons of content.

Client feedback so far about HTML5 is mixed at this point. Many clients like the old graphics intense sites that they have used for years and see no problem with forcing site visitors to pinch and tap with smartphones, but those who are positioning themselves for the future are embracing the responsive designs and streamlined look and feel of responsive HTML5 sites as the way of the future.

Starting at $1,850 our responsive designs are built to go up fast, be SEO friendly and include 5 pages of custom content.

 

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