Google+ is not just another social media site like Facebook or Twitter. It is a Google owned property that Google loves and promotes heavily in its own user experience.
If you say you just don’t “get” Google+ let me explain why you should have a presence.
1. It is owned by Google. If Google created it and promotes it heavily in the search results showing updates within the search listings and has now tied it to your Business Local Page it is important.
2. Don’t fight Google, embrace what Google says they consider important. Sometimes outside of Google, we don’t know the long term strategy that Google is taking on a product. What I do know is that Google continues to consider Google+ much more than a social media platform.
3. Google has built the Local Guides program and the Google My Business platform all around Google+ and Google+ Local pages. Add to that AdWords Express which is tightly integrated into Google+ and you will start to see that Google is really very serious about Google+.
4. Leverage Google+ for your search exposure. For those of us who “get” Google+ we are leveraging it for Google.com exposure. I use my personal and business accounts widely and drive traffic to the communities I moderate at Google+. By doing so I build followers to my Google+ account leveraging the ability for my own Google+ posts to appear in the search results of those in my circles. That alone is one of the most powerful ways to boost exposure with Google+ and Google.
If you are ready to embrace the world of Google and Google+, I invite you to first read what we do for Google+ services and then get with us to discuss your needs and to create a special plan for promoting you and your business on Google.
