Improved Conversion Performance for Bing Ads

Nancy McCord is a Bing Ads Accredited Member.
Nancy McCord is a Bing Ads Accredited Member.

If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform.

Here are just a few reasons you’ll want to take a new look.

  1. Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords.
  2. It is very easy to import what you are doing in AdWords into Bing Ads.
  3. Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing.
  4. Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily.
  5. For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation.

If you need help trying out Bing Ads, make sure to review our Bing Ads management program and pricing.

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Domain Masking or 301 Redirect?

Hit the mark with a strategy for visibility.
Hit the mark with a strategy for visibility.

It’s important to know as a website owner for SEO purposes what is happening with your site and server set up.  Although you may want to trust your SEO consultant, there are a few things that you need to know just to keep them in check.

Domain Masking

If you have multiple website properties, I find it better to point domains versus setting up domain masking.  I think it is important to have a parent domain clearly defined by having your website files reside there.  Although others may love domain masking, I think it confuses visitors. I recommend keeping your brand clear to search engines and visitors.

301 Redirects

For some larger sites and those that are managed properties, multiple domains may be controlled with A Name Records and use 301 redirects. Before your SEO consultants starts recommending tactics, make sure that they are clear on how your site is set up. If you don’t know, ask them to call your tech support provider or review your web hosting control panel.

Although you as a business owner don’t want to or need to be bogged down in details. It is important to have at least a working knowledge of what will be done to your site in an effort to improve placement.

Looking for a savvy consultant to help position your site and boost online visibility? I invite you to visit our website to learn more about our services.

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