It’s important to know as a website owner for SEO purposes what is happening with your site and server set up. Although you may want to trust your SEO consultant, there are a few things that you need to know just to keep them in check.
If you have multiple website properties, I find it better to point domains versus setting up domain masking. I think it is important to have a parent domain clearly defined by having your website files reside there. Although others may love domain masking, I think it confuses visitors. I recommend keeping your brand clear to search engines and visitors.
For some larger sites and those that are managed properties, multiple domains may be controlled with A Name Records and use 301 redirects. Before your SEO consultants starts recommending tactics, make sure that they are clear on how your site is set up. If you don’t know, ask them to call your tech support provider or review your web hosting control panel.
Although you as a business owner don’t want to or need to be bogged down in details. It is important to have at least a working knowledge of what will be done to your site in an effort to improve placement.
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