Why Isn’t Mobile Converting for Some AdWords Advertisers?

Is mobile hot for you? Find out why it may not be.
Is mobile hot for you? Find out why it may not be.

With mobile activity jumping in Google AdWords, why is it that some clients are simply not getting conversions in the mobile space?

Here’s my short list on why you may not be converting or getting your fair share of mobile lead conversions when you use Google AdWords.

  1. Have you tried to buy or fill out your own form from your own smartphone? Sometimes the process you have on your own website is not practical for smartphone users. Do you have too many steps in your shopping cart checkout? Is your website mobile friendly? Do you ask too many questions on your lead form?
  2. Does your website load fast? If it takes more than 5 seconds for your mobile site to load, your prospects may be surfing away. Consider if they are on a 3G network the load time for your site may be chasing them back to the search results to try elsewhere.
  3. Are you sending your AdWords clicks to the right page on your website? It can be hard to navigate around a website from a smartphone screen. When you advertise in AdWords either take the user to the exact page on your site where your product or service resides or start using keyword specific URLs in your account that override the ad group destination URL.

For many of our clients mobile is hot, hot, hot. Leads for some advertisers are less expensive and the volume can be big. But be aware that mobile is not hot for every client in every vertical.

Make sure you are doing adequate testing at a high enough cost per click bid to really test is mobile is the place for you or if desktops are still where you want to spend the majority of your budget.

If you are looking for a savvy AdWords account manager, make sure to check out our website today for programs and pricing.

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How to Boost AdWords Performance

We’ve seen it happen in several client accounts so you may want to try this for yourself.

One,  if you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance.

Two, a great way to bump a good performing campaign to the next level is to update your ad text. Introduce a set of new ads. For some reason a fresh look, or fresh approach can also push your ad click through results. Buyers sometime experience ad fatigue and so a fresh approach periodically can reap really big click and click through results for an already great performing account.

Third, try break out ad groups. When we have a top account another way to push it to even better performance is to break out the top performing keywords into their own ad group with their own landing page. This very narrow focus and match on ad text, keywords, and landing page is a winning combination!

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Yes, Google AdWords Has An Auction Component

I’ve seen mentioned on the Web in several places that Google AdWords is an auction,  and then again in other places that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term.

I have long felt that getting to position one on a keyword had an auction-factor as one could bid up the price, but in some cases never pay the actual bid price and yet still raise a keyword’s position. Now at least it is clearly in the open. Yes, Google AdWords does have an auction-like bid to position.

Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now bidding high enough to get into the auction is another one.

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You’ve Got to Pay to Boost Posts on Facebook

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Do You Like the Facebook Boost This Post Button?

Facebook advertising – it just does not happen magically with the click of a “Boost This” button in your business’ Facebook timeline. I was chatting with the owner of a start up recently and she mentioned that she was advertising on Facebook (at least she thought she was) but missed the connection between paying and playing.

First, I do like Facebook advertising for some businesses. It is easy to set up, easy to manage, and for the typical business owner, they do not need an account manager.

Here’s where my colleague went wrong with Facebook advertising. You MUST enter in a credit card into your own personal profile for your business Facebook account which is treed off of your personal page first. Then on your Facebook business page, when you click “Boost Post” you can select the advertising and cost you want to spend and other criteria to run a small pay per click promotion, but until you enter your credit card at the personal page level, you can click “Boost This Post” until your finger is sore and get no results.

It sounds simple, but you would be amazed at the confusion that the boost button causes others who are not well versed in the arena of pay per click.

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Our Kids Need to Know Not to Overshare Online

Nancy McCord
Nancy McCord – Point of View for Today.

In our new world of no-privacy, we as parents need to be vigilant to let our kids know how to live.

We recently had a family crisis with one of our children. The very first thing my husband and I did was to Google the kids’ names involved. Interestingly enough even teens will have things online about themselves and allow others to follow a media trail.

From something inappropriate shared publically on Twitter to social media networks that are not “locked down” from prying eyes, our kids run the risk of over-exposure in our digital world. And this trail lasts forever. Youthful indiscretions, something said in anger online may come back to hurt your children with others, in relationships, and even in a future job.

I routinely Google my own kids to assure that the social media sites that they “live” on are not totally public; even for my college age kids.  I want to make sure that phone numbers, addresses and even full names and personal information is not overshared online. For my older kids I look to make sure that the sites they used are locked down so images do not get picked up by Google and returned in search results.

It is particularly important for parents, when kids first start using social media, to make sure they discuss privacy and personally review sharing settings on their accounts. Just as equally parents should review with teens and college age kids the difficulties they may run into with pictures and party scenes when they go to get a job.

It’s a very different world now for our kids than when you and I were growing up. We need to work together to keep all the children we care about safe and protected online.

 

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