If you are getting tired of the higher click costs on Google AdWords, now may be a good time to take a careful look at advertising on Bing.com using Bing Ads.
Bing.com is still showing ads on the right sidebar, and that’s been a preferred and relatively inexpensive position for our clients’ ads. Without having to compete for four top spots like in AdWords, you can typically pay less and still get great exposure on Bing.com.
Not all businesses will do well on Bing. I’ve found that high tech and industrial clients may struggle on Bing, but doctors and e-commerce stores as well as health and beauty businesses may be the perfect fit for Bing.
Many of our clients are getting equal the results as they do with AdWords with a lower cost per conversion by using Bing Ads. Other clients love the market penetration adding to their AdWords programs and blanket the internet with their promotions by using Bing Ads too.
We typically recommend that clients start first in Google AdWords and then as their program matures move to Bing Ads. Give me a call to chat and I’ll tell you candidly if I think that Bing would be the right place for you.