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Daily Archives: February 14, 2018

AdWords, AdWords Account Management, AdWords Manager, AdWords Services

Machine Learning Initiatives for AdWords – Part Two

February 14, 2018 Nancy McCord

Machine Learning – Continued from Monday.

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display.
We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts.

Each algorithm has a place and function based on a client’s need and metrics of success. However, I have found that in some cases using these machine learning driven algorithms that cost per click increases as does cost per conversion.

The value of an account manager in this automated environment is to provide the needed checks and balances to assure that your profitability goals are being met in AdWords.

As Google integrates more machine learning applications in Google AdWords for suggestions, bidding, and account management, it now becomes even more important to have a business-minded AdWords experienced expert overseeing your account to achieve the best results at the lowest cost for your budget.

 

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Learn with Help from Nancy McCord

Nancy C. McCord

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    You can watch the video at YouTube.

     

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