AI and Google Ads – The Future is Here!

The use of Artificial Intelligence (AI) in digital advertising is one of the biggest changes we have seen since the creation of the Internet. Google announced a series of new products at Google Ads Marketing Live 2023 on May 23. With a focus on brand safe advertising, privacy protection, and AI assisted ad creatives with full authorship oversight, the Google Ads interface will be more complex but even more powerful. 

Google Ads unveiled their plans to use AI to revolutionize their search engine on the 23rd and earlier in May at Google I/O Conference with their announcement of the new Google Search Generative Experience (SGE). 

No matter how you feel about AI, the changes we will soon see online will be revolutionary. 

As your Google Ads Strategists, we are excited to see within the Google Ads interface a new conversational experience for text ad creation with an assistive experience that draws in more information and images from your own website; to make your ads more targeted, relevant, and engaging to buyers. 

Google’s AI-powered assets will be scalable in a brand safe way. There is a new focus on video creation and Ai tools to auto generate videos for use in ads and on YouTube.  

Generative AI will super charge the search experience and allow for more in-depth information in search results. Ads will display natively within the search results and blend in with page colors but will still be unobtrusively marked as sponsored. 

To get involved with Google Ads and leverage AI to deliver great paid advertising results, check in with the team at McCord Web Services today.