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    Digital Marketing - Digital Marketing Agency - Google Ads - Google Ads AI - Google Ads Consultant - Google Ads Management - Google Ads Management Pricing - Google Ads Manager - Google Ads Services - Google Ads Strategists - Google AdWords

    The Google Ads Setting That is Wasting Your Lead Gen Budget

    October 22, 2025 - By Nancy McCord

    You’ve set up your Google Ads campaigns perfectly. Your targeting is dialed in, your ad copy is compelling, and your landing page is ready to convert visitors into leads. Yet, you’re still seeing a lot of low-quality traffic, form fills from questionable sources, and a budget that seems to evaporate…

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    Google Ads Shows Year Over Year Click Cost Increases

    December 3, 2024 - By Nancy McCord

    Search Engine Land, one of the pay per click industry’s top online magazines, has just published its statistical data analysis for Google Ads performance. Read the full article online.  They identified the following information for 2023 vs. 2024.  Search campaigns: ROAS up 2% YoY CPA down 3% YoY CPC up…

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    Google Affirms Support for Third-Party Cookies in Chrome: What It Means for Your Ads

    July 29, 2024 - By Nancy McCord

    Google has recently announced that it will not be depreciating third-party cookies in Chrome, which is a significant update for marketers and advertisers. This decision ensures that third-party cookies will continue to play a crucial role in audience targeting and remarketing strategies within Google Ads. What Does This Mean for…

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    McCord Web Services the Expert in Web Visibility and PPC Management

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    How to Lower Your Google Ads Cost Per Conversion

    April 30, 2024 - By Nancy McCord

    In an era where digital visibility is paramount, Google Ads serves as a pivotal tool for advertisers aiming to capture the right audience. However, a common hurdle that many face, from seasoned marketers to DIY enthusiasts, is managing and reducing the cost per conversion. At McCord Web Services, we understand…

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  • The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune 
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