Tag Archives: Google Ads Management

12-14-20 The Google Week in Review

There have been a number of interesting developments in the world of Google this week – from updates to lawsuits. Read my comments below to stay up-to-date.

Mobile is No Longer Just Part of the Purchase Path

Now, mobile activity actually is a place where users will buy, no longer just a step to a purchase on desktop. With the advent of increase security and better website solutions that allow for purchases right from a phone, mobile is no longer considered top of funnel only. Read more…


LinkedIn is Testing Ads in the Data Feed

Everyone has to get into the act now with ads. LinkedIn just announced that it is beta testing digital ads in Stories. “We are currently testing Stories Ads with a beta group of advertisers, with plans to launch more broadly in 2021” Read more…


Google is Potentially Tied to Collusion with Facebook

Announced just this morning in the Wall Street Journal, Google has now been tied to a possible collusion with Facebook in the delivery of digital advertising. This is a still evolving story, but one that will surely impact current pending litigation against Google and Facebook in the months to come.


Google Provides Site Guidance from December Rollout

This interesting article works to address the December rollout of an algorithm update for website owners. The tips offer advice on how to update your website to improve your ranking with the current update and pending future updates to the Google Search algorithm. Read more…


Google Maps is Now Showing Web Listings

Google continues to tweak search format and now has started to tinker with the Google Maps format. In some of the screenshots you can now see website listings as organic results. These results are location specific for relevancy. Location related keywords in your website are now more important than ever.  Read more…


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Google Ads New Call Ads and Call Recording

Call recording is new for Google Ads. Rolled out this past week in many of our client accounts is a feature to record and hold for 30 days calls from call extensions and the use of Call Ads in your account.

To enable these new call recording options, click into your campaign tab and then select settings > account. Then open the Call section and select to allow call recording. You will need to accept Google’s EULA.

To listen to call recordings, you will go to the Reports tab at the top and then create a report of the date range of your choosing for calls and call extensions. Google will auto populate a report with links to listen to actual calls.

What we have found is that for some clients based on the recordings, we are moving them to a call schedule for their business open times and not showing click to call and call extensions when the business is not open.

For others, we are finding that the call recordings validate the usefulness of using Google Ads and a budget increase may be warranted to get more activity.

Please note that calls from your website if you are using this conversion type will not be recorded only those associated with Call Extensions.

For us, we find that this extra option allows us as account managers to do a reality check on the phone call traffic we are driving with click activity. For clients. the call recordings will allow validation of responses taken by staff to fine tune a message or increase training to better serve customers and potential prospects from their first phone contact after a click.

We invite you to find out more about our Google Ads services and our Google Partner status on our website.

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