I’ve been an AdWords manager for over 10 years and love what I do. I have developed a deep background knowledge of how Google serves AdWords from my years of hands on client experience.
It was not until I was training a client’s staff member that I realized, just how much I knew and how complicated AdWords has become.
Here are a few of my top tips to being an effective AdWords manager:
- Focus on click through rate, conversion numbers and cost per conversion in all you do. The click through rate as it is Google’s measure of health, conversions as that what the client wants, but cost per conversion as that will keep the client with you.
- Encourage the client to spend only what makes sense for them. I make recommendations, but always couch the final budget selection as something they must decide. Whatever the monthly budget is I divide by 30.4 to get the correct daily budget to prevent billing questions at the end of the month.
- Test, test, test – AdWords work is about boosting performance constantly. I keep a log book to quickly see what I am testing and have changed for each and every client account. Yes, I can see that in change history, but in my log, I write notes as to why I did something or a time period I am testing.
- Don’t be afraid to do experiments or rollback an unsuccessful test. AdWords has a very nice experiment interface. It is well worth the time to learn how to use and understand the data. Not everything can be rolled back with the undo button in change history. Make sure you know what you did to be able to roll back.
If you need staff training, mentoring, or full AdWords set up, I invite you to visit my website to see if I may be the AdWords manager you’ve been looking for.
