I see this too frequently to think of it as a fluke; clients using extremely general keywords for programs and then spending their whole budget on a term like gas or American sound. Wow, Google is really getting rich at the expense of some clients who are tickled to death…
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Jeremy Zawodny Leaves Yahoo and So The Exodus Starts
If you don’t know who Jeremy Zawodny is, he is Yahoo’s mouthpiece to the professional world of webmasters much in the sense that Matt Cutts is for Google. Jeremy is a search engineer and Yahoo uses him to disseminate information and his blog allows professionals such as myself to get…
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Viral Marketing Using Video
I have a friend who pointed me to this short video and I thought it was interesting to point to you on how others are creatively marketing their business. The woman in the video is a face reader. She uses an ancient Chinese art to identify things about you from your…
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Google’s Devaluation of Link Programs
I follow a number of blogs and newsletters focused on search engine optimization techniques. It continues to amaze me when supposed experts talk about link programs and their value in getting placement on Google. If they had read Google’s patent disclosure from last year they would know that they need…
