There’s lots of chatter in my industry about the future of search engines and how Google’s new algorithms are changing the landscape of how business owners work to keep and improve their website’s placement on Google. What seem apparent to me is that the following important trends are surfacing and impacting what…
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Are You Really Working Negative Keywords in AdWords to Your Benefit?
Keywords are the backbone of a successful AdWords campaign, but negative keywords are the “secret sauce” that make a program truly successful. Negative keywords in an AdWords account will limit the search queries where an ad will show on Google search, but not quite as effectively in the Display network.…
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Google is Serious About Smartphone Compatibility
Google is serious about forcing you to address smartphone compatibility on your website. In fact if you do not design now to accommodate smartphones Google is now actually lowering your Google AdWords Quality Score for your landing page. Now there is an even bigger penalty in Google Mobile Search. On…
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What’s the Best Length for a Tweet?
What’s the perfect sized tweet? Is 140 characters too much? Who says that a longer tweets are better, are they really? In an article found online at Buffer, I’ve found what one author says is the perfect length for everything. But are those tips and suggestions right? Here’s my personal recommendations…
