Great tips from Google on how to expand and markup your source code for multiple languages when you are ready to go global.
Visit the YouTube video from Google online: http://www.youtube.com/watch?v=8ce9jv91beQ
Not Provided Keyword Data in Analytics Requires Out of Box Keyword Discovery
In Google Analytics almost all organic search activity is being returned with a “not provided” tag masking the actual keywords used to find your content. If you are not advertising in Google AdWords, you may be totally in the dark as to what keywords visitors are using to find your web page content.
If you are looking to improve website visibility and popularity of your website, you may be struggling to figure out what keywords you should use for a landing page, topic for an e-newsletter or for that matter even the topic for a blog post.
Here are a few tips on how you can discover keywords and opportunities to incorporate into your content creation program by thinking outside the norm.
1. Use Google.com’s predictive text insertion to identify top search terms to see if you are covered. Click in to some of the searches you like and look carefully at the returned results. Do you see businesses like yours there or do you just see PDFs from colleges or government entities. Make sure the words you use for your final cut match with your business based on the returned results.
2. Use YouTube.com’s predictive text insertion in the search field to identify possible keyword variations you may not have considered. If you are video minded and see a possible keyword opportunity, consider making a video to fill that niche and place on that topic.
3. Use the Google AdWords Keyword Planner tool to do a reality check and see what type of competition you may face and look for alternative keyword variations.
4. Make sure to review your Google Analytics beyond the first page of results where you see the “not provided” as further down the page and back you will be able to see some of the actual keyword terms used to find you.
5. Make sure to review your Google Webmaster account to see what terms Google is showing as your query results. Although you may not see all the terms used to find you, you will be able to glean very specific insight as to city name, combinations, and top activity.
If you feel you need professional help, we provide consulting services to help identify areas of opportunity.
Google AdWords New Extensions
Google AdWords has been improving and enhancing their ad serving platform. There are several new ad extensions of note that every account should be watching and some new ones planned for rollout in the very near future.
New Ones Coming Soon and in Some Accounts Now
One of the newest ad extensions that has been in testing and is now starting to roll out to all accounts slowly is the third party review extension. Let’s say you’ve received an award, if it is from a legitimate third party, you can now add the link to the third party review and add exact text or a paraphrase and Google will show this under your ads. What a great way to let the world know and to give your business more credibility with these new type of testimonials. I am seeing this in my client accounts as of today.
Social annotations is another one that is moving out of beta and into accounts. This extension now matches your ad to your Google+ profile with the number of followers. You’ve got to be active and have a strong follower base on Google+ to see this extension show up in your account, but once you link your Google+ page it is automatic. Google will show your number of followers under your ads – again power to boost your ads due to what others think about you.
Seller ratings, this one is a big cherry for businesses with lots of online reviews at third party sites. Google will show star ratings based on aggregate number of reviews. Again this additional input can powerfully boost your ad above your competition by letting readers know how you’ve been reviewed and the number of reviews. This extension has a filter. You’ve got to have 30 reviews in the last 12 months in the language of the ad, participate in Google Product Search, and have at least 3.5 stars out of 5.0.
Communication extension, is one still in beta that a few of our clients are using. Google puts in a small entry field below your ad for readers to sign up without clicking into your website for deals, promotions or your e-newsletter. Google will email you a spreadsheet with the users name and email address every time you get a submission. It’s a great way to build your mailing list.
When we hear of other new extensions from our account rep at Google, we’ll share them with you on our blog.
Matt Cutts on Squeeze Pages – One Page Websites
Here’s our video tip of the week using Matt Cutts from Google’s Web Spam team.
What Matt says in the video is if a one page website or squeeze page works for your customers Google does not consider one page websites or for that matter squeeze pages a problem.
However there are a few personal comments that I would like to add to this.
- Google does preferentially show in the search results websites that are more authoritative on a topic and typically websites of this nature will be those with way more than one page.
- Google has now factored PageSpeed into their algorithm. If you have to scroll and scroll and scroll on a single page website to see content you may be negatively impacting your PageSpeed and may benefit from switching to a multi page format. This is a fairly new algorithm update and so you may have not had this be an impact before but may now or in the very near future.
- Consider user experience. A one page website does not allow for a privacy policy page, contact page, or for that matter more information about who you the business are. I would forgo a single page site to move to a more robust presence that allows for greater transparency and identification of your business.