One clients just left me this comment on the phone about my recommendation of Pinterest, and I think it is indicative of how many small business owners feel. “All I could think of is yet another social networking site I have to add to my work load. I am about ready…
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Google is Focused on Mobile Search Are You Making It Important?
What Google considers important, you’d better take seriously especially if you want to place in Google’s search results without having to pay to play. What Google is considering very important at this point in time is fully embracing mobile. And not just mobile advertising, but a whole range of mobile options:…
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Ad Extensions Will Now Affect Ad Rank in AdWords
Your use of ad extensions will now be factored in by Google AdWords in determining your ad rank and if your ad will show with what attributes and where on the page. This is big news from Google and not to be disregarded. If you have not embraced using ad…
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Dealing with Low Search Volume Keywords
In this video Frederick Vallaeys, a former Google AdWords Specialist answers the question on how can an advertiser get AdWords to show their ad for low search volume keywords. You can view the video here. http://www.youtube.com/watch?v=BWkO_O2f3NE&feature=youtu.be Here is my own recommendation on what to do as I don’t agree that…
