I thought I would run the Scribe WordPress plug-in through its paces and let you know my thoughts and if it is worth the monthly subscription fee. First, I bought the publisher level and paid a discounted fee of $17 a month instead of the regular price of $27 per…
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Lead Conversions – Metrics Part Three
I’ve saved the best and most important metric for the last post this week. Lead conversions or requests for information coming from your website (from organic search placement) are typically the top metric that top level executives watch to determine if their website is successful. Website design is important but…
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Reviewing Website Activity – Metrics Part Two
In my series on website metrics, today I want to talk about website activity. The tool I like to use to measure website activity is Google Analytics. By installing a small snippet of code on your website you can track visitor traffic. Although you will only be able to see…
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Reviewing Ad Profitability: ROAS – Metrics Part One
ROI also known as ROAS (Return on Ad Spend) is just one important metric to monitor to make sure your AdWords advertising plan is working for you. The formula for ROAS is shown below: ((Sales less AdWords Spend) divided by AdWords Spend) times 100 This yields a percentage that is an important…
