I am loving the Google AdWords broad match modifier! If you aren’t using it yet in your AdWords account this blog post will help you to know why you should and get you going fast. First, this is what Google AdWords says about broad match modifiers: “The broad match modifier…
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Even Google Itself Says Turn Off AdSense for Mobile
I have been working with the agency team at Google.com in the AdWords division. It seems that we got recognized not for being a Google AdWords Certified Partner, or for being a Google Engage for Agencies Member, but for managing so many accounts with a big ad spend. Yeah, maybe Google…
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How to Track the Success of Facebook Advertising
Without conversion tracking tools provided by Facebook, it is hard to justify spending advertising dollars on Facebook ads. However, with a little bit of creativity you can gage how Facebook ads are working for you. Here are a few suggestions you may want to try out as you test pay…
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Five Years Ago I Had Great Organic Placement
I have had a rash of prospects tell me that their organic placement has dropped so much after they paid a ton of money for a new website that they want to repost the website they had five years ago to get their old traffic and Google.com placement back. Sorry, but…
