The new AdWords interface – I have used it long enough to hate it. Hate is a pretty strong word, so maybe really, really dislike it is better. AdWords flagged my account with a note that early next year it is forcing all clients and account managers into the new…
AdWords Account Management
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AdWords Manager Tips: Attribution
Today starts my series on AdWords manager tips. With over 10 years of experience in professional management of AdWords account, I wanted to share tips on an often overlooked yet important item in conversion tracking – attribution. First to see what I am talking,(in the old interface) about go to…
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Tips to Being an Effective AdWords Manager
I’ve been an AdWords manager for over 10 years and love what I do. I have developed a deep background knowledge of how Google serves AdWords from my years of hands on client experience. It was not until I was training a client’s staff member that I realized, just how…
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Are You Ready for More Demanding Customers?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
