I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting. This first set is focused on mobile search activity on Google.com from two research studies funded…
AdWords Account Management
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One AdWords Path Set Per Ad Group
I wanted to share this quick Google AdWords account management tip with you today as I just got off the phone with a Googler about it. (Thanks Eric for the info!) I have had a few accounts in the last few days have new ad text disapproved with the message…
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AdWords Remarketing Tips
Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up. Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman’s comp) and are a physician,…
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Goals from Analytics to AdWords
Take the extra time to link your Google Analytics account to your Google AdWords account and get the added bonus of being able to flow in Google Analytics Goals as conversions or valuable actions into Google AdWords. Here’s what I do for many of my clients. Once I have administrative…
