Remarketing is an important tool that is easy to set up in Google AdWords. However, make sure you understand some details before you do set up.
- Some accounts will never be able to run remarketing programs. If you are in some types of insurance (workman’s comp) and are a physician, you may not be able due to privacy and sensitivity be eligible to use remarketing in AdWords.
- If you cannot install the code on your website or don’t know how, use the remarketing feature from within Google Analytics to set your audience and then flow the data into AdWords by linking Analytics to AdWords.
- Once your cookie set list hits 100 ads are eligible to show in the Display network. You’ve got to be at 1,000 cookies to show remarketing ads in search.
- When you do set up and select the remarketing list, make sure to uncheck the box that allows “Targeting Optimization” which means that Google will show ads to more people than who actually have the cookie from your website. This last step keeps you bidding only on real remarketing not extended exposure in the Display Network which may bleed off cash from your program.
If you need a practical approach to Google AdWords and savvy solutions make sure to check out our AdWords account set up and management program on our website.
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