AdWords – Page 22 – The Web Authority

November 27, 2017November 24, 2017

AdWords: Understanding the First Page Bid

We Are a Google Partner Specializing in Search Marketing, Mobile, and Display. — We Are a Google Partner Specializing in Search Marketing,, Mobile, and Display.

AdWords first page bid is determined by your Quality Score. If you have a low Quality Score, your bid to be on the first page of search results will be high.

AdWords makes every effort to force you into good account management techniques. One of its most important measures of account health is the Click Through Rate (CTR) which is Google’s measure of account health. Couple that together with Quality Score (of which CTR is one important factor) and Google determines how much your personal account will pay to show ads on the first page of search results by keyword.

Want your ads to appear above the organic results on the first page? Be prepared to may sometimes as much as 1/3 to 1/2 more of your fist page bid to get above the organic results. And then you can get there, only if your bid and Quality Score are high enough – by Google’s standards.

AdWords will show you in your account the first page bid, bid to appear at the top of the first page and top position bid. This will allow you to identify just where you want your ad to be placed and gives you metrics for improvement of your Quality Score and relevance over time.

More often than you would think, clients will think that they can pay their way to the top of the search results page. Think again! The AdWords Quality Score of each keywords in an account is a unique dollar figure to appear in these important positions. and changes at each and every keyword auction when your ad has the availability to appear.

It is very hard for new accounts to appear at the top of the page in part as their Quality Score starts out by default at a 5 out of 10. This pushes the top of page and above organic results bids high. Typically a keywords with a Quality Score of 10 or 9 will see lower bids for these positions, but the Quality Score is established from account history over time, tied to ad relevance, and the keyword’s CTR.

For new accounts I recommend bidding to page one and then developing account history and make sure to use conversion tracking. Over time, I will start to boost to above the organic results, when financially possible, keywords that convert for an account.

AdWords first page bids are all about account history and Quality Score. If you need an experienced AdWords Manager on your side to position your program for visibility, I encourage you to check out our AdWords Management Services.

October 16, 2017September 30, 2017

Are You Ready for More Demanding Customers?

Expect the unexpected. — Expect the Unexpected.

Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends

Customers are more demanding.
“Near Me” searches have decreased by 150% over the last 2 years.
Use of a zip code in a search query has declined 30%.

Google data shows that consumers want more useful information, more personalization, and more immediacy.

The reason for the decrease in activity on “near me” and zip code specific searches are that consumers expect the results to be location and self-specific. This change has been driven by the mobile micro-moment, as Google calls it, – the I want to know, I want to buy, I want to go mentality.

One important trend that you can leverage on your website and in Google AdWords due to dynamic keyword insertion is the use of “best” in a search query. Consumers want the “best” toothbrush, “best” web designer, “best” lawyer and so on.

In fact in the research Google states that “best” related keyword search activity has grown by 80% in the past two years.

In addition, consumers are demanding personalized localization – meaning the delivery of results that are uniquely personal and based on their own location. Mobile apps leverage results by GPS location and websites can enhance results by providing location cues and data sortable by location.

In addition to more localization, Google has identified that 50% of all mobile users will typically make an immediate purchase after a successful mobile search.

Google is identifying other important trends and sharing them with Google Partners as we work to leverage this information to help our client’s better market their products and services on Google AdWords.

October 4, 2017September 29, 2017

AdWords Dashboard Reporting

Nancy McCord a Google Partner and Bing Partner

With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly!

Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I am here to tell you that it is revolutionary.

AdWords Dashboard reporting will allow me to set up important reports, an account score card, easily set up graphs and tables for a more visually compelling snapshot of a client’s account performance. Once set up, the data will refresh automatically allowing clients to see weekly and monthly updates in a very understandable format.

Set up time will be high initially, but I personally feel that AdWords Dashboard reporting will give the client more information and will allow us to download and email the report as a PDF on a monthly schedule.

As reporting is a long arduous task and process right now, my staff and I am looking forward to the big change and improvement in sharing account results faster and more effectively.

October 2, 2017September 29, 2017

AdWords Video Advertising – Why You Should Embrace It

More people are spending time on YouTube.

AdWords video advertising – should you be using it? You bet! With very low cost per click, relatively easy set up, AdWords video advertising allows you to reach a huge audience on YouTube and on Search Partner websites.

Statistics from Google
Google says YouTube viewing is up, way up! In fact from data in 2015 in the age range of 18 to 49 years old 74% more time was spent watching YouTube videos. During this same time period with this same demographic TV watching was down 4%.

Double Duty with Video
Once you have your YouTube channel set up, you will load all AdWords advertising videos there, but know that Google indexes video for search. You could potentially see your video in the Google search results and also use the same video for AdWords advertising on YouTube and on Google Search Partner website.

There’s No Downside
I consider video the new SEO and the potential to tap into a new market is huge. With video very easy to take with your smartphone, you can get your message out fast and click costs in AdWords are by the view and typically very low.

Google loves video and wants to do more of it and so do we! I am currently in the process of getting my AdWords video certification. We have excellent video post processing resources and can help you leverage exposure on YouTube using AdWords too.