AdWords ad serving is complicated by the Quality Score. Quality Score is a coefficient that AdWords does not reveal to you in full in your Account, but it drives your costs and ad placement on the search results page. Click Through Rate, ad relevance, ad text, landing page, website content,…
AdWords
-
-
AdWords: Understanding the First Page Bid
AdWords first page bid is determined by your Quality Score. If you have a low Quality Score, your bid to be on the first page of search results will be high. AdWords makes every effort to force you into good account management techniques. One of its most important measures of…
-
Are You Ready for More Demanding Customers?
Google has recently revealed research based on micro moments and customer buying patterns to Google Partners. Of particular interest are several trends Customers are more demanding. “Near Me” searches have decreased by 150% over the last 2 years. Use of a zip code in a search query has declined 30%.…
-
AdWords Dashboard Reporting
With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly! Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I…
