Free phone call tracking is available in your account from Google AdWords. Why pay for a third party service when you can get great metrics that flow into the AdWords control panel for free? With nearly all conversions now happening in Google AdWords via phone activity versus email actions, tracking is…
AdWords
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Don’t Bleed Cash, Move Out of Broad Match
As a Google Partner and Bing Partner, I feel like I can speak with authority on this topic. In AdWords alone, I manage an actual monthly ad spend for clients of over $120,000 per 30 days or $1,441,776 yearly. As an experienced account manager I have to say that I simply…
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AdWords Conversion Attribution Models – Which Should You Use
As part of my preparing to take my second AdWords certification exam for the year, I am studying all of Google’s AdWords documentation. I came across information on attribution models that I thought might be interesting to review. There are 6 attribution models you can select in the AdWords control…
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AdWords Information From Google
I am studying for the AdWords Search Certification exam and so doing a full review of all things AdWords. Below are a few nuggets from the AdWords training that you may find very interesting. This first set is focused on mobile search activity on Google.com from two research studies funded…
