Since I last wrote about the privacy updates that are mandated by the EU to cover website traffic on American websites by EU nationals, much has happened.
First, clients who thought that they did not want to update their privacy policy or implement cookie approval for website statistic tracking have changed their minds.
Our team has been very busy updating websites to beef up the transparency of the privacy policy, reveal clearly what is being tracked on websites, offering ways to opt out of tracking, and installing cookie approval scripts on websites.
Several clients have shared their thoughts with us on why the sudden change. Some are listed below.
“I do feel lucky about not getting caught, but also want to be safe.”
“I’ve just had a lawyer call me and I feel like I need immediate action on the privacy updates as I don’t want to end up in court on a new matter.”
“I think it is stupid to do, but I am getting inundated with privacy policy updates from everyone that I do business with, that maybe I do need to do something to my website.”
As for me, my perspective is that it is not expensive or hard to do the implementation to be in compliance with the GDPR. I am risk adverse and feel that eventually the US will institute some controls so we will be ahead of the game by changing our own websites now.
