I get newsletters from a small software firm and their last one was a good idea gone bad – way bad. With October being Breast Cancer Awareness month, they sent out a newsletter with the headline “Save the Boobies” and then went on to talk about breast cancer and their…
Tips
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My Google AdWords Content Strategy
This is an interesting trend that I have seen across many accounts on Google AdWords: conversions to sales from the content network. So, if you have an AdWords program what is the best practice for trying out content without it sapping your entire click budget? Well, this is what I…
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How To Be An Effective and Productive Blogger
We blog professionally for many clients and today I’d like to pass on the tips for effective blogging that I teach to my blog copywriters. 1. To build traffic on your site in 30 days blog religiously five days a week to see a marked increase. 2. To keep your…
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What to Know About Moving Your Website to a New Web Host
Moving to a new web host is never easy. In fact it can be downright hard and fraught with problems depending on the type of technology that your website is using behind the scenes. You should never feel that your website files are held hostage by your web host, but…
