I’ve seen mentioned on the Web in several places that Google AdWords is an auction, and then again in other places that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term. I have long felt that getting to position one on a keyword…
Google AdWords
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Understanding Trademark Violations in Google AdWords
This video reviews Google AdWords’ policies on trademark violations and what you the advertiser needs to know.
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Why DSA Ads in Google AdWords Work for Some Websites
DSA or Dynamic Search Ads allow you to target your website content and services without having to create huge keyword heavy programs. With automated titles that match a user’s search query and Google knowing the exact best landing page, you get highly targeted advertising without hours of set up. As…
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Search Plus Display Select in Google AdWords
I have two AdWords accounts that I have had in Search and Display Select for several months. I personally hate comingling the two networks in one campaign, but I have to say that this strategy is definitely working for these accounts. In fact, when I move them out of Display…
