Google doesn’t let you throw anything away. From archiving in GMail to allowing only a “remove” and not a “delete” in AdWords, Google just hates to throw stuff away – permanently. Well, that was until now… Starting the week of March 24, Google will be starting to purge its files…
Google AdWords
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Use Dynamic Search Ads to Complement Your AdWords Programs
If you are looking for a way to increase AdWords activity in your account while keeping click costs low, make sure you test Dynamic Search Ads. I like to set up a separate campaign for dynamic search advertising instead of just creating dynamic search ads within an existing ad group.…
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AdWords Conversions Move to the Mobile Space
I manage a large number of AdWords accounts for clients in a wide and diverse sector of businesses. In the last two months I have seen very marked trend – that is the importance of mobile for lead conversions. Of specific note is that for some clients, mobile has become their…
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Interesting Data on Mobile Usage and AdWords
I attended a Google Partner hangout this last week with four marketing reps talking about how mobile has changed their marketing plans on AdWords. The comment that really has stuck with me over the last several days is that mobile is used for research before buying and is not necessarily…
