Google AdWords has rolled out over this past year some interesting new extensions, some are now in all accounts, others just being rolled out, and some only allowed for select users. Here are a few that I have seen, have tested, and know about: 1. Similar Audiences for Remarketing I…
Google AdWords
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What’s Google Got In Store for 2014? Part Two
Continuing our post from Monday, here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP:…
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Ad Extensions Will Now Affect Ad Rank in AdWords
Your use of ad extensions will now be factored in by Google AdWords in determining your ad rank and if your ad will show with what attributes and where on the page. This is big news from Google and not to be disregarded. If you have not embraced using ad…
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Dealing with Low Search Volume Keywords
In this video Frederick Vallaeys, a former Google AdWords Specialist answers the question on how can an advertiser get AdWords to show their ad for low search volume keywords. You can view the video here. http://www.youtube.com/watch?v=BWkO_O2f3NE&feature=youtu.be Here is my own recommendation on what to do as I don’t agree that…
