Oh, this is so great! I am totally excited! Google AdWords has just released that by week’s end they will be adding a quality score rating in Google AdWords accounts by keyword.
The quality score has always been a real factor for Google AdWords accounts and now finally we are going to get some real direction from AdWords on quality score problems. Before we just had to guess what our score was and to try to guess why certain keywords were disabled from search. Now as professional account manager we will at least have some real information from Google on how they see our program. That is great news.
In addition to changes in transparency on the quality score, Google has announced that it is changing the landing page algorithm and is also changing its ratings on “virgin keywords”. This is also great news. Watch for all of these changes in the next several weeks and the new quality score indicator by the end of this week.
Great news CBS and Google look like they are nearing closure on a deal that will help push the Google AdWords radio format ads out of beta. This is good news, but what does the typical small to medium size business owner do with this information? Well, they can get started on a professional creative to take advantage of the wave.
Just click our blog post title to go to one of our client’s sites. This client produces professional Google AdWords radio advertisements to be loaded onto Google AdWords. Audio can be confusing and radio even more confusing to the novice, and that is why it is important to work with a pro like Ken Kohl.
So click in to his site and read the wealth of information that he has there on Google radio ads and then get the jump on your competition and get going with Google AdWords on the radio.
Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking.
As with other Google endeavors, this is starting out as a beta. We don’t have any advertisers involved in this new program yet, but we may in the very near future.
What I do see is a whole new cottage industry being developed right now to piggy-back on this new initiative. Many savvy entrepreneurs seem to be very bullish on the idea. Me, I’m not sure. I’ve seen other Google beta items fall flat on their faces, but this one has a particular nice ring and so right now, I am kind of sitting on the fence.
So if you’re totally in the dark on this one, click our post title to read more about Google Radio to see what you think.
We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures.
That means your budget does not stretch as far on the Google AdWords of today. You are paying more for clicks, getting fewer impressions, and paying more for each conversion. So ready to change to a new pay per click program. Well hold your horses as Google AdWords is still king. Unfortunately we all just stuck with the situation as Google still owns 47% of the search market share, and 84% of all searchers start their searches on Google.
Hmm, Merry Christmas.
We’ve seen it happen in several client accounts so you may want to try this for yourself.
One you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance.
Two a great way to jump start a good performing campaign to the next level is to update your ad text. Introduce a set of new ads. For some reason a fresh look, or fresh approach can also push your ad click through results. Buyers sometime experience ad fatigue and so a fresh approach periodically can reap really big click and click through results for an already great performing account.
Third try break out ad groups. When we have a top account another way to push it to even better performance is to break out the top performing keywords into their own ad group with their own landing page. This very narrow focus and match on ad text, keywords, and landing page is a winning combination!
I’ve seen mentioned on the Web in several places that Google AdWords is an auction bid and then again that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term.
I have long felt that getting to position one on a keyword had an auction factor to it as one could bid up the price, but in some cases never pay the actual bid price and raise a keyword s’s position. Now at least it is clearly in the open. Yes Google AdWords does have an auction-like bid to position.
Remember there are additional factors that affect your keywords page position like quality score, ad text, and even landing page match and now auction is another one.