Local listings on Google.com can make or break certain types of businesses, but did you know that when you drop in placement there may be some things you can do to remediate your drop. Here’s what I recommend you look at first after your ranking has dropped: 1. Make sure…
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Google Shopping Custom Labels Explained
If you are currently running Product Listing Ads (PLA) in AdWords, be aware that there is a new campaign type that is more powerful and allows you greater control available in your AdWords control panel called Google Shopping. PLA programs won’t be rolled over automatically, so I recommend that you…
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The Clarity of What You Write Matters a Lot
Matt Cutts has some great words of wisdom for bloggers and website owners in this video on how technical you should get in content and blog posts. You can watch the video at YouTube. In a nutshell, here are the takeaways on this important topic. 1. Clarity of what you write…
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AdWords Conversion Setting Guide
In February AdWords will be making some sweeping changes in how it records conversions in your Google AdWords account. The changes will be an improvement and allow you or your account manager to have greater control over that data that Google records for your account. Here are a few tips…
