Category: Google

Posted on

How Can You Get Your Website to Place on Google in the Post Panda and Penguin Era

Part I of III

This article is a special issue to address the topic of organic placement in the new world of Google. I’ll try to put it in simple terms what you can and should do to garner unpaid search placement.

Is the Panda update eating your placement up?

The world of Search Engine Optimization (SEO) as we know it is dying with Google pretty much hammering in the last nail in the coffin with their recent algorithm updates. That being said there are still some very smart things that you can do, and should do, to help your website retain, improve, and even garner organic search placement.Hard Work Gets You Organic Placement

There is no magic wand, no secret recipe, or for that matter special protocol you should follow or buy to have your website appear in the top unpaid search results on Google. In fact, do to much of optimization for placement and you’ll run right into Google’s “over optimization” filter and be dropped back as much as 50 to 100 pages in the search results.

So what is a website owner to do? First off, the bottom-line is you can’t scam or buy your way to top placement on Google.com. In this new world of post Panda and Penguin algorithm updates, it is readable natural content that Google wants; no keyword dense content, no heavy use of keyword phrases in the heading and subheading tags, and certainly no aggressive link building strategies.

Matt Cutts, the Google representative to my industry, says this about organic placement:

“Key phrases don’t have to be in their original form. We do a lot of synonym work so that we can find good pages that don’t happen to use the same words as the user typed.”

“People can overdo it [using meta tags and headings that are keyword dense] to the point that we consider it keyword stuffing, and it hurts. I would just make sure you do it in natural ways where regular people aren’t going to find it stiff or artificial. That tends to be what works best.”

“Never sacrifice the quality of your copy for the sake of the search engines. It’s just not necessary. The next time you write a new page of copy, test this approach to writing for the engines and see if you get as good (or better) results than before. I’m betting you’ll be pleasantly surprised.”

You can read the full article and interview that was done with Matt Cutts on SiteProNews. It is worth a careful read. The article’s author goes on to state that he likes mentioning a specific phrase only two times on a page and then sprinkles in synonyms in a natural way in his content and Cutts has agreed that he likes this approach.

Check back on Wednesday for Part II.

Posted on

Google AdWords Introduces Shared Budgets for Campaigns

Just this past week Google announced a very big change in how they do budgets for your AdWords account. Introducing Shared Budgets for Google AdWords campaigns. You can read the full release on the Google blog.

Although this sounds great, I have already had experience with Shared Budgets already last week and want to let you know to be careful and choose carefully what you share.

With a Shared Budget, this is how it is supposed to work. You select which Campaigns (not ad groups) you want to share budgets between. If you have one campaign that does not spend its daily budget on a regular basis and one which does, you can choose to share budgets. Google says this:

“Using shared budgets allows automatic adjustments across campaigns, so you don’t have to constantly monitor and change individual campaign budgets throughout the day.”

It sounds good, that money not spent on the one weaker campaign, would flow over to fund the stronger campaign when needed. BUT, this is the reality of what I have already seen this last week on set up.

I set up Shared Budgets, what happened by noon one day is that the entire account budget was spent by a “hog” of a campaign effectively shutting down exposure for the full account. No metering out there, or leftovers given to the strong program, the stronger program overrode all settings of the weaker programs and took every single cent all $166.66 dollars, all of them!

The lesson learned is to be very careful what you share with AdWords Shared Budgets. Watch carefully after you set up the share both several times during the day and for statistical data. Make sure you are not funding a hog at the expense of the rest of the campaigns in your account.

By using Shared Budgets, you are effectively putting all shared campaigns in one campaign and the strong campaign now acting as an ad group in a single campaign will take the most cash at the expense of the others.

I think the idea is great, the but actual execution can create havoc with an account’s funding structure. Use Shared Budgets carefully and watchfully.

Posted on

Excluding Social Media From Your Marketing Plan Can Doom Placement

In one of my articles that was recently published on SiteProNews, the conversation thread is very enlightening in regards to the use of social media for organic placement. If you are serious about getting your website to place on Google.com, you’ve got to include the social mix. There is just no way around it. If Google thinks that social media (specifically Google+ and Twitter) are important, why in the world would you refuse to embrace them.

It does not matter if you don’t like Google+ – Google does!

It does not matter if you don’t “get” Twitter – Google includes tweets in their search index.

With the changes that Google has made to its algorithm, information it has disseminated on the Web about Google+, and its avid integration of Google+ and Google+ Locations in its index, you’d be a nut to think you can push against the monster that Google is on the Internet and get placement on their free platform by not participating in these venues. Absolutely nuts! But, that is just the push back my industry is giving. You’ll see when you read the comments from my article.

While you’re at it, read the comments on this one too about other who don’t get social media and want to rant about it.

As I look at each of the commenter’s notes and weigh what Google has clearly said and is doing with its algorithm, it is very clear to me that there will be winners and losers in this new world of post Panda and Penguin updates. The losers will be those that say I don’t like Google+, I don’t want to use is. The winners will be those that say, maybe I don’t like it, but Google thinks it is important and so for placement I think it is important.

Which avenue will you embrace? For me, I am learning all there is to know about Google+ and am actively working to leverage success there for my own business. How about you?

Posted on

The New Face of SEO Has Three Sides

If you have a website, are a webmaster, or are simply tired of paying per click and want to improve your organic search placement, you’ve got a very hard job ahead of you now that Google has shifted its racking and stacking algorithm that determines who is in what position.

SEO as we’ve known it before is dying. Although for now, there are some strategies that still seem to work, Google is effectively and actively targeting them one by one with filters in their index. This is very bad news for sites that have leaned heavily in code optimization and keyword density for organic placement, but good news for those that have built authority content-rich websites.

I feel that the new face of SEO has a three pronged focus: content, social media, and blogging.

Content

There is a new focus on having quality unique content on your website. Content that is more than a brochure about your services; rather content that explains the why and importance in the broader scheme of what you do. Content you create should be natural and readable. Mention the phrase you want to place for two times on the page and then use synonyms in a natural way. This means that pages should be smaller and really no more than 350 to 400 words long.

Social Media

There is no faster way to build links, share information, and build a community than to participate in social media. Specifically I mean Twitter. It is very important to understand that although there has been a huge push to move businesses into Facebook, Google does not index Facebook updates, but it does index Twitter updates. If you have to choose a place to invest your time and money right now, choose Twitter.

Blogging

Blogging is an easy way to not only build fresh content for your website, improve stickiness, but to build inbound links to your website and on-domain blog in a slow natural way – a way that Google likes. It is not unusual for a website to have several thousand inbound links to blog content after blogging just a year or so.

There are several very important things to remember when you are setting up a blog. Make sure your blog is installed on the same server and using the same domain name as your website. Be consistent in writing to build content and make sure your content is on topic and unique.

If you are interested in having help with any of these needs that reflect the new face of SEO, I invite you to visit our company website to find out more about Twitter, blogging, and website content.