To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…
News & Trends
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What is Your Website Traffic? What’s Low?
That’s the question everyone wants to know… is my website traffic high, low or in between. For small businesses that are not start ups and have been on the web for over a year, I feel that traffic under 50 unique visitors a day is low. If your website figures…
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Inflating Your Daily Budget to Force Clicks on AdWords Can Get You In Trouble
You may say this never happens, but as I review all AdWords accounts that are running when a new prospect comes to me looking for a new account manager, this happens fairly frequently. Personally, I do not recommend this action. What I am speaking of is when an AdWords account…
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Google AdWords Dynamic Keyword Insertion Tips
Don’t set up ad groups that target location names making it difficult to manage your ad groups. Consider using Google AdWords dynamic keyword insertion to do the work for you and keep all your location names in just one ad group. The key to using Google AdWords dynamic keyword insertion…
