As a Google Partner and Google AdWords Account Manager, creating the Google Shopping Data Feed for some clients is a real stumbling block to them using Google Shopping Campaigns and Product Listing Ads. Several shopping carts make the creation of your Google Data Feed easy (like BigCommerce) and others like…
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“Just Nancy” – Strategies for Success
This month has been a month of changes for my team who also happens to be my family. In fact, my entire family works in my business now. My husband is our IT guy and proofreader and all four of our children work for the business in many different categories. My assistant…
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AdWords Bidding Changes Impact Performance
Google AdWords made some changes to their automated bidding programs and has disabled the ability to use automated bidding with enhanced auto bid features. What Exactly Changed? Previous eCPC bidding as a strategy has been altered by Google. Previously Google would auto bid and adjust the bids automatically based on…
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The Value of a Google Partner Specialized in AdWords
As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…





